Director of Marketing at dappOS

Job Title

Director of Marketing at dappOS

Job Description

Key Responsibilities

• Develop Marketing Strategy: Create a comprehensive marketing and brand-building strategy aligned with company goals and market conditions.
• Lead the Marketing Team: Build and manage a high-performing marketing team including functions such as marketing, social media, content creation, etc. Provide guidance and support to ensure team objectives are achieved.
• Brand Building: Shape and communicate the dappOS brand, establishing the company's visibility and influence within the DApp ecosystem.
• Market Promotion: Develop and execute multi-channel marketing campaigns, including online and offline activities, social media, industry partnerships, etc., to expand user base and increase product market share.
• Market Research: Gain deep insights into target markets and competitors through market research and analysis. Apply findings to inform market strategies and decisions.
• Partner Relationship Management: Establish and maintain close collaborations with key partners such as DApp developers, exchanges, media outlets, etc., to drive business growth and brand exposure.
• Performance Analysis and Reporting: Track performance metrics of marketing initiatives, conduct data analysis and reporting. Optimize marketing strategies and budget allocation based on results.

Job Requirements

• In-depth knowledge of cryptocurrency and blockchain industries.
• Excellent marketing strategy and team management skills.
• Proven experience in developing and executing marketing campaigns across multiple channels.
• Strong leadership abilities to guide and motivate a cross-functional marketing team.
• Ability to analyze market data and translate insights into actionable strategies.
• Experience in building and maintaining relationships with industry partners, developers, and media outlets.
• Proficiency in performance tracking tools and data-driven decision-making processes.
• Excellent communication skills to articulate brand vision and market goals to stakeholders.
• Strategic thinking to identify opportunities for growth and innovation in the DApp sector.
• Ability to manage budgets effectively while delivering measurable results.