Event Planning at Bitget
Full Time1 month ago
Employment Information
Job Description
This role is responsible for the comprehensive planning, execution, and optimization of marketing activities on the official Korean language website. The candidate will develop targeted activity goals, strategies, and implementation plans tailored to the preferences and behaviors of Korean language users. They will oversee the entire activity lifecycle, ensuring alignment with brand voice and user experience standards, while driving measurable outcomes such as user engagement, conversion rates, and platform growth. Key responsibilities include coordinating cross-functional teams, integrating design and product development requirements, and conducting in-depth research to refine activity templates for maximum effectiveness. The position requires a strategic mindset to align marketing initiatives with business goals, while maintaining cultural relevance and regulatory compliance in the Korean market.
Key Responsibilities
- Design and execute marketing campaigns for the official Korean language website, incorporating cultural insights and user segmentation strategies
- Develop activity frameworks that align with business objectives, including new customer acquisition, retention rates, and transaction volume growth
- Coordinate with design, product, and R&D teams to ensure seamless integration of activity elements into platform features
- Monitor real-time activity performance metrics and conduct post-campaign analysis to identify optimization opportunities
- Stay abreast of competitor trends in the Korean market and adapt activity strategies to maintain a competitive edge
- Collaborate with cross-functional stakeholders to refine activity templates and improve operational efficiency
- Implement data-driven decision-making processes to enhance user engagement and conversion outcomes
- Develop and maintain activity documentation, including process flows, KPI tracking systems, and performance reports
- Conduct A/B testing and user behavior analysis to validate activity effectiveness and iterate improvements
- Ensure compliance with Korean market regulations and platform guidelines during activity execution
Job Requirements
- Proven experience in website operations or digital marketing with a focus on Korean market strategies
- Excellent analytical skills with proficiency in data visualization tools (e.g., Tableau, Power BI) and SQL
- Strong understanding of user acquisition funnels, retention strategies, and conversion optimization techniques
- Ability to create and execute multi-channel marketing campaigns with measurable ROI
- Fluency in Korean language and cultural nuances, with experience in localizing marketing content
- Knowledge of SEO, SEM, and social media marketing strategies for international audiences
- Experience with campaign management platforms (e.g., Google Analytics, Adobe Analytics) and A/B testing tools
- Excellent communication skills for cross-functional collaboration and stakeholder reporting
- Ability to develop activity roadmaps with clear timelines, budgets, and performance benchmarks
- Proficiency in using CRM systems to track user interactions and campaign effectiveness
- Strong problem-solving abilities to address activity-related challenges and implement solutions
- Experience with agile project management methodologies for iterative campaign improvements
- Knowledge of Korean market trends and consumer behavior patterns
- Ability to create data dashboards for real-time activity monitoring and performance analysis
- Excellent attention to detail for ensuring campaign accuracy and compliance with brand standards
- Proficiency in using marketing automation tools to streamline activity execution
- Experience with content creation for Korean-speaking audiences, including copywriting and multimedia assets
- Ability to develop and maintain activity documentation for internal knowledge sharing
- Strong collaboration skills for working with international teams and local market experts
- Experience with budget allocation and cost-effectiveness analysis for marketing activities
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