Event Planning at MEXC

Job Description

Key Responsibilities

• Develop and execute localized online and offline activities in line with the company's strategic goals and brand positioning to enhance brand awareness and user engagement.
• Gain deep insights into the target city's market demands, user characteristics, and competitive landscape, and tailor activity content to reflect local characteristics.
• Collect user feedback and data during activities to continuously optimize activity formats and content, strengthening interactions between the brand and its users.
• Monitor and evaluate the entire lifecycle of activities, regularly reporting on execution effectiveness and promotion results while proposing improvement strategies.

Additional Responsibilities

• Collaborate with cross-functional teams including marketing, design, and content teams to ensure seamless execution of events.
• Manage event budgets and resources efficiently to maximize ROI.
• Stay updated with industry trends and competitor activities to ensure our events remain innovative and competitive.
• Build and maintain relationships with local vendors, partners, and stakeholders to support event operations.

Job Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 3 years of experience in event planning, marketing, or operations.
• Strong understanding of local markets in Dubai, Latam, Poland, Netherlands, or France.
• Excellent project management and organizational skills.
• Ability to analyze data and derive actionable insights.
• Strong communication and interpersonal skills.
• Ability to work in a fast-paced, multicultural environment.
• Proficiency in English; additional languages relevant to the regions are a plus.