Job Description
This role is pivotal in shaping the visual and digital media strategy for our brand, ensuring alignment with overarching business objectives and audience engagement goals. The ideal candidate will work cross-functionally with marketing and technical teams to develop cohesive, innovative, and scalable digital media solutions. Responsibilities include translating written content into compelling multimedia formats, creating brand-centric visual assets, and designing interactive elements that enhance user experience across platforms. The position requires a deep understanding of digital storytelling, audience psychology, and the ability to balance creativity with strategic execution.
Key Responsibilities
- Collaborate with marketing and technical teams to design and implement a digital media strategy that reflects brand vision and business goals.
- Develop custom graphics and visual assets that simplify complex technological concepts while maintaining brand consistency and aesthetic appeal.
- Create and curate blockchain-themed memes and social media content to drive engagement and expand audience reach.
- Design brand-consistent Twitter graphics and banners tailored for both general users and crypto-savvy communities.
- Produce long-form educational videos and short-form explainer content that blend informative and entertaining elements for diverse audiences.
- Develop interactive GIFs, animations, and dynamic elements to elevate digital presence and user interaction across platforms.
- Contribute to web design projects, ensuring seamless user experience and visual consistency for landing pages, updates, and other online materials.
- Monitor digital trends and competitor strategies to continuously refine and innovate visual content approaches.
- Collaborate with stakeholders to align creative outputs with brand messaging and business objectives.
- Provide timely deliverables while maintaining high-quality standards for all visual and digital media assets.
Job Requirements
- Proven experience in graphic design, digital media strategy, and content creation for tech or blockchain-related projects.
- Proficiency in design tools such as Adobe Creative Suite, Figma, and video editing software (e.g., Premiere Pro, After Effects).
- Strong understanding of blockchain technology, NFTs, and cryptocurrency concepts to create accurate and engaging visual content.
- Ability to design custom characters and interactive elements that align with brand identity and audience preferences.
- Excellent grasp of social media platforms, including Twitter, to create visually optimized content for different user segments.
- Portfolio showcasing creative work in digital media, branding, and interactive design with a focus on tech communication.
- Strong communication skills to collaborate effectively with cross-functional teams and translate complex ideas into visual narratives.
- Attention to detail and ability to maintain consistency in design style, color schemes, and typography across all deliverables.
- Experience with web design principles and responsive layouts to ensure seamless user experience on all devices.
- Ability to work independently and manage multiple projects simultaneously while meeting tight deadlines.
- Knowledge of SEO best practices and content optimization techniques for digital platforms.
- Passion for blockchain technology and digital innovation, with a creative mindset to push boundaries in visual storytelling.
- Fluency in English, with additional language skills preferred for global audience engagement.
- Ability to analyze data and metrics to refine design strategies and improve content performance.
- Experience with video production workflows, including script development, filming, and post-production editing.
