Job Description
We are seeking a strategic and data-driven professional to lead our marketing and growth initiatives. This role involves developing comprehensive strategies, analyzing market trends, and driving user engagement across Toc/ToB business segments. The ideal candidate will combine analytical rigor with creative problem-solving to propel brand growth in dynamic markets.
Key Responsibilities
- Strategy formulation and execution: Develop and implement marketing strategies covering Toc/ToB business development, partnership relationships, marketing, and community engagement to ensure multidimensional brand growth
- Market analysis and opportunity exploration: Conduct in-depth analysis of market dynamics, project ecosystems, and competitive landscapes to identify growth opportunities through qualitative and quantitative data
- Data-driven growth strategy: Build and implement metrics-based strategies to optimize user acquisition, retention, and engagement
- Overall project management: Ensure project integrity through material delivery management, problem resolution, conflict coordination, and cross-team communication
- Industry awareness: Monitor cryptocurrency and metaverse trends to adapt growth strategies to evolving market conditions
- Team leadership: Coordinate operations teams, design functional processes, implement assessment mechanisms, and collaborate with R&D and marketing departments
Job Requirements
- 5+ years experience in strategic marketing or growth roles, preferably in tech or digital sectors
- Proven track record in developing and executing successful marketing strategies
- Strong analytical skills with experience in both qualitative and quantitative market research
- Excellent project management abilities with experience coordinating cross-functional teams
- Deep understanding of cryptocurrency/blockchain or metaverse ecosystems
- Experience building data-driven growth models and performance metrics
- Outstanding communication and leadership skills
- Ability to thrive in fast-paced, evolving environments
Preferred Qualifications
- Experience working in global markets or multicultural environments
- Background in both B2B and B2C marketing strategies
- Familiarity with community-driven growth models
- Technical understanding of blockchain technologies
