Growth Manager at EMA Partners

Job Description

Key Responsibilities

• Develop and implement effective user acquisition strategies to drive growth and engagement within the Web3 ecosystem, including DeFi, NFTs, and other emerging Web3 applications.
• Work closely with cross-functional teams, including product, engineering, and design, to optimize user experience and drive user retention within the Web3 context.
• Analyze user data and metrics within the Web3 ecosystem to identify trends, patterns, and insights to inform growth strategies and drive product improvements.
• Manage partnerships and collaborations with other Web3 companies and influencers to drive user acquisition and growth.
• Develop and manage budgets for marketing and user acquisition campaigns within the Web3 ecosystem, ensuring cost-effectiveness and ROI.
• Collaborate with the communications team to develop effective messaging and positioning strategies that resonate with our target audience within the Web3 context.
• Stay up-to-date with industry trends and best practices in user growth and acquisition within the Web3 ecosystem, continuously refining approaches to stay competitive.
• Monitor and report on the performance of growth initiatives, providing actionable recommendations for optimization and scaling.

Job Requirements

• Proven experience in crypto industry, preferably with a history of success in community building, marketing, and operations within Web3 projects.
• Strong professional network in the Web3 space, including connections with DeFi, NFTs, and blockchain-related companies or influencers, to facilitate strategic collaborations.
• Excellent analytical skills to interpret user data and translate insights into actionable growth strategies, with proficiency in tools like Google Analytics, Mixpanel, or similar platforms.
• Ability to lead and coordinate cross-functional teams to deliver seamless user experiences and retention tactics, ensuring alignment with business objectives.
• Experience in managing marketing budgets and campaigns, with a focus on measurable outcomes in Web3 environments, such as user growth metrics or conversion rates.
• Proficiency in crafting messaging strategies that align with brand positioning and target audience needs in the Web3 sector, including content creation and audience segmentation.
• Continuous learning and adaptation to evolving industry trends, technologies, and best practices in user acquisition and growth, such as decentralized marketing or token-based incentives.
• Strong communication and project management skills to ensure alignment across departments and stakeholders, with experience in agile methodologies and stakeholder management.
• Ability to work independently and collaboratively in fast-paced, dynamic Web3 ecosystems, balancing creative problem-solving with operational execution.
• Experience with tools and platforms for user acquisition, analytics, and campaign management in the crypto space, such as social media platforms, crypto ad networks, and growth hacking tools.