Job Description
This position is responsible for supporting the operations of a business school by assisting in the development and execution of marketing strategies. The role involves planning and coordinating both online and offline promotional activities to enhance brand visibility and attract potential clients. Additionally, the candidate will contribute to the educational process by delivering training sessions and sharing industry-specific knowledge with participants. The primary objective is to drive project success through effective marketing and instructional efforts, while also fostering strong client relationships to achieve business outcomes.
Key Responsibilities
- Plan and execute comprehensive marketing campaigns, including the design of promotional materials and the coordination of events to maximize reach and engagement.
- Conduct market research to identify trends, analyze competitor strategies, and provide actionable insights for improving promotional effectiveness.
- Develop and deliver interactive training programs tailored to the needs of business school participants, ensuring content is relevant and impactful.
- Collaborate with cross-functional teams to align marketing initiatives with overall business goals and educational objectives.
- Provide consulting services to clients, offering expert advice on business strategies and solutions to meet their specific requirements.
- Track and evaluate the performance of marketing activities using analytics tools to measure ROI and optimize future efforts.
- Stay updated on industry developments and incorporate new knowledge into training and promotional materials to maintain competitiveness.
- Prepare detailed reports on marketing outcomes, client interactions, and training effectiveness for stakeholders and management.
Job Requirements
- Minimum of a bachelor's degree in business administration, marketing, or a related field; advanced degree preferred.
- Proven experience in marketing, sales, or educational training, with a focus on business development and client engagement.
- Excellent communication and interpersonal skills, with the ability to present complex concepts clearly and persuasively.
- Proficiency in digital marketing tools and platforms, including social media, email marketing, and SEO strategies.
- Strong organizational and time management skills to handle multiple tasks simultaneously and meet deadlines.
- Ability to work independently and as part of a team, with a collaborative approach to problem-solving and innovation.
- Basic understanding of business operations and financial principles to support strategic decision-making.
- Fluency in English and any additional languages relevant to the target market or client base.
- Experience in developing and implementing training curricula, with a focus on practical application and skill development.
- Knowledge of customer relationship management (CRM) systems and sales techniques to enhance client retention and acquisition.
