Product Manager at FAMDAO

Job Description

Key Responsibilities

• Develop and implement integrated marketing strategies for social media platforms, ensuring consistency with brand identity and business goals.
• Monitor and analyze user engagement metrics to identify opportunities for content optimization and audience growth.
• Plan and execute cross-platform campaigns (Twitter, Facebook, Discord) that align with seasonal trends, product launches, and brand milestones.
• Design interactive event content to enhance fan participation, including live Q&A sessions, contests, and exclusive announcements.
• Collaborate with cross-functional teams to ensure seamless integration of marketing efforts with product development and customer service.
• Conduct regular performance audits of social media campaigns, utilizing data analytics tools to measure ROI and adjust strategies accordingly.
• Stay updated on global social media trends and platform algorithm changes to maintain competitive edge and content relevance.
• Develop creative content calendars that balance brand messaging with user-generated content and influencer collaborations.
• Implement real-time optimization techniques to improve engagement rates and user interaction across all channels.
• Prepare detailed reports on campaign performance, audience insights, and content effectiveness for stakeholders.

Job Requirements

• Proven experience in social media marketing, preferably with 3+ years in managing overseas platforms (Twitter, Facebook, Discord).
• Strong understanding of content strategy development, including audience segmentation, keyword research, and trend analysis.
• Excellent analytical skills with proficiency in using social media analytics tools (Google Analytics, Hootsuite, etc.) for data-driven decision making.
• Ability to create and execute multi-channel marketing campaigns that maximize reach and engagement across different platforms.
• Knowledge of event marketing best practices, including planning, promotion, and post-event analysis for brand activations.
• Fluency in English and at least one additional language to effectively communicate with international audiences and stakeholders.
• Proficiency in content creation tools (Canva, Adobe Premiere, etc.) for designing visual and video content.
• Strong project management skills to coordinate with internal teams and external partners for campaign execution.
• Ability to develop creative content that aligns with brand values while maintaining cultural sensitivity for overseas markets.
• Excellent communication and interpersonal skills to collaborate with cross-functional teams and manage stakeholder expectations.
• Experience with SEO and SEM strategies to enhance content visibility and organic reach on social media platforms.
• Knowledge of social media advertising platforms (Meta Ads, Twitter Ads, etc.) for targeted campaign execution.
• Ability to analyze competitor strategies and market dynamics to identify opportunities for differentiation and growth.
• Strong attention to detail and organizational skills to manage multiple campaigns simultaneously while maintaining quality standards.
• Experience with content localization techniques to adapt messaging for different cultural and linguistic contexts.
• Proficiency in using CRM tools to track fan engagement and manage customer relationships effectively.
• Ability to develop and implement content optimization strategies based on real-time performance data and audience feedback.
• Knowledge of social media trends and platform updates to ensure content remains relevant and engaging for target audiences.
• Excellent time management skills to meet tight deadlines while maintaining high-quality content output.