Job Description
This position is responsible for developing and executing comprehensive marketing and content operation strategies across the company's social media platforms, including but not limited to Twitter, Facebook, and Discord. The candidate will oversee the implementation of these strategies, ensuring alignment with business objectives and brand positioning. Key tasks involve analyzing user behavior and market trends to create tailored content plans that meet the evolving needs of the company's overseas audience. The role requires proactive planning of daily and special events to strengthen brand presence, engage fans, and foster loyalty. These events will be designed to drive fan growth, promote brand awareness, and ultimately contribute to the company's business success. Additionally, the candidate will manage content creation schedules that reflect the company's brand rhythm, respond to trending topics, and incorporate event-based marketing initiatives such as promotions, giveaways, and brand image campaigns.
Key Responsibilities
- Develop and implement integrated marketing strategies for social media platforms, ensuring consistency with brand identity and business goals.
- Monitor and analyze user engagement metrics to identify opportunities for content optimization and audience growth.
- Plan and execute cross-platform campaigns (Twitter, Facebook, Discord) that align with seasonal trends, product launches, and brand milestones.
- Design interactive event content to enhance fan participation, including live Q&A sessions, contests, and exclusive announcements.
- Collaborate with cross-functional teams to ensure seamless integration of marketing efforts with product development and customer service.
- Conduct regular performance audits of social media campaigns, utilizing data analytics tools to measure ROI and adjust strategies accordingly.
- Stay updated on global social media trends and platform algorithm changes to maintain competitive edge and content relevance.
- Develop creative content calendars that balance brand messaging with user-generated content and influencer collaborations.
- Implement real-time optimization techniques to improve engagement rates and user interaction across all channels.
- Prepare detailed reports on campaign performance, audience insights, and content effectiveness for stakeholders.
Job Requirements
- Proven experience in social media marketing, preferably with 3+ years in managing overseas platforms (Twitter, Facebook, Discord).
- Strong understanding of content strategy development, including audience segmentation, keyword research, and trend analysis.
- Excellent analytical skills with proficiency in using social media analytics tools (Google Analytics, Hootsuite, etc.) for data-driven decision making.
- Ability to create and execute multi-channel marketing campaigns that maximize reach and engagement across different platforms.
- Knowledge of event marketing best practices, including planning, promotion, and post-event analysis for brand activations.
- Fluency in English and at least one additional language to effectively communicate with international audiences and stakeholders.
- Proficiency in content creation tools (Canva, Adobe Premiere, etc.) for designing visual and video content.
- Strong project management skills to coordinate with internal teams and external partners for campaign execution.
- Ability to develop creative content that aligns with brand values while maintaining cultural sensitivity for overseas markets.
- Excellent communication and interpersonal skills to collaborate with cross-functional teams and manage stakeholder expectations.
- Experience with SEO and SEM strategies to enhance content visibility and organic reach on social media platforms.
- Knowledge of social media advertising platforms (Meta Ads, Twitter Ads, etc.) for targeted campaign execution.
- Ability to analyze competitor strategies and market dynamics to identify opportunities for differentiation and growth.
- Strong attention to detail and organizational skills to manage multiple campaigns simultaneously while maintaining quality standards.
- Experience with content localization techniques to adapt messaging for different cultural and linguistic contexts.
- Proficiency in using CRM tools to track fan engagement and manage customer relationships effectively.
- Ability to develop and implement content optimization strategies based on real-time performance data and audience feedback.
- Knowledge of social media trends and platform updates to ensure content remains relevant and engaging for target audiences.
- Excellent time management skills to meet tight deadlines while maintaining high-quality content output.
