Marketing Lead at Molecule

Job Description

Key Responsibilities

• Strategic Leadership & Positioning: Develop and execute Molecule’s positioning, branding, and narrative strategy for upcoming product launches. Work closely with the product team to craft compelling stories for web3 funders and researchers.
• Go-To-Market Strategy & Execution: Create the narrative and GTM strategy for Molecule’s IP protocol. Lead execution of campaigns to build momentum and align with product goals.
• Thought Leadership & Brand Awareness: Establish Molecule as a thought leader in DeSci and biotech. Manage public relations and partnerships to expand Molecule’s presence in key ecosystems.
• Community & Stakeholder Engagement: Foster relationships with the DeSci community, researchers, investors, and key ecosystem partners, ensuring alignment with Molecule’s evolving brand and products.
• Brand Management & Crisis Handling: Oversee brand integrity and navigate sensitive messaging during product launches and challenges.

Job Requirements

• Proven experience in strategic branding and narrative development, preferably in web3 or biotech sectors
• Strong track record in go-to-market strategy execution and campaign management
• Demonstrated ability to establish thought leadership and manage public relations
• Excellent relationship-building skills with diverse stakeholders including researchers and investors
• Experience in brand management and crisis communication
• Deep understanding of DeSci ecosystem and web3 technologies
• Exceptional communication and storytelling abilities

Preferred Qualifications

• Experience working at the intersection of biotechnology and decentralized technologies
• Existing network within the DeSci and web3 funding communities
• Background in scientific research or science communication