Marketing Lead at Chorus One

Job Description

Key Responsibilities

• Develop and execute a comprehensive content strategy, including content calendars, to ensure consistent and engaging messaging.
• Create high-quality technical and non-technical content, such as blog posts, social media updates, and thought leadership pieces.
• Collaborate with partner networks and customers to establish thought leadership within relevant communities.
• Work closely with Product and Networks teams to translate technical features into clear, customer-friendly marketing messages.
• Build and maintain a library of customer-facing content, including user guides, case studies, and sales collateral.
• Analyze content performance metrics and leverage data-driven insights to refine and optimize content strategies.
• Coordinate cross-functionally to align product and network launches with content initiatives for seamless execution.
• Ensure messaging consistency across all marketing channels while tailoring content for diverse target audiences.
• Drive go-to-market (GTM) execution, ensuring content strategies support broader business objectives.
• Enhance content distribution strategies to maximize visibility, shareability, and engagement across platforms.

Job Requirements

• Proven experience in content marketing, with a strong portfolio of successful campaigns.
• Exceptional writing and storytelling skills, with the ability to craft engaging content for various audiences.
• Strong analytical skills to measure content performance and optimize strategies.
• Experience collaborating with cross-functional teams, including Product, Marketing, and Sales.
• Ability to translate technical concepts into clear, compelling marketing messages.
• Familiarity with content distribution strategies and platform-specific best practices.
• Strategic mindset with the ability to align content initiatives with business goals.
• Excellent project management skills to oversee multiple content projects simultaneously.