Marketing Lead at Berachain

Job Description

Key Responsibilities

• Develop and implement data-driven marketing campaigns and initiatives that align with business development and engineering milestones.
• Evangelize and onboard new users through the Berachain ecosystem using traditional and crypto-native mediums such as Twitter Spaces, Discord, and others.
• Organize in-person and virtual events to strengthen community engagement and ecosystem growth.
• Direct logistics for content creation across advertising campaigns and associated events, ensuring timely and effective delivery.
• Drive and quantify user acquisition, retention, and growth metrics across multiple userbases and archetypes.
• Determine the ROI and expected value of marketing initiatives, collaborating with internal stakeholders to identify high-value opportunities.
• Develop and maintain a comprehensive understanding of the blockchain market, competition, and industry trends to inform marketing strategies.
• Work cross-functionally with design, engineering, business development, and other teams to ensure successful product launches and ongoing improvements.
• Act as a user and protocol advocate, regularly engaging with users, protocols, and stakeholders to gather insights and feedback on product development.

Job Requirements

• Proven experience in marketing campaign development and execution, preferably within the blockchain or cryptocurrency space.
• Strong analytical skills with the ability to interpret data and derive actionable insights for marketing strategies.
• Excellent communication and interpersonal skills to effectively onboard users and collaborate with cross-functional teams.
• Proficiency in using traditional and crypto-native marketing channels including social media, forums, and community platforms.
• Ability to manage logistics and coordinate content creation for advertising campaigns and events.
• Experience in quantifying user acquisition, retention, and growth metrics across diverse userbases.
• Knowledge of blockchain technology, market dynamics, and competitive landscape to support informed decision-making.
• Collaboration skills to work with design, engineering, business development, and other teams for product launches and improvements.
• Strong advocacy skills to represent the Berachain ecosystem and engage with users and protocols effectively.
• Excellent time management and organizational skills to handle multiple priorities simultaneously.
• Ability to adapt to fast-paced environments and stay updated with emerging trends in the blockchain industry.
• Proficiency in using marketing tools and platforms for campaign tracking, analytics, and reporting.
• Experience in creating and maintaining marketing content for various audiences and platforms.
• Strong problem-solving skills to address challenges in user engagement and campaign performance.
• Ability to work independently and as part of a team to achieve marketing objectives.
• Excellent written and verbal communication skills to present marketing strategies and results to stakeholders.
• Knowledge of SEO, content marketing, and digital advertising principles to enhance campaign effectiveness.
• Experience in developing and maintaining relationships with users, protocols, and community stakeholders.
• Ability to analyze market trends and competitor activities to identify opportunities for growth and innovation.