Marketing Lead at PlanX

Job Description

Key Responsibilities

• Develop and execute integrated marketing strategies across social media platforms, SEO, SEM, EDM, and on/offline promotions to maximize brand visibility and user engagement.
• Design and implement B2B user operation models, ensuring alignment with business objectives and scalability for regional markets.
• Monitor and analyze key performance indicators (KPIs) such as user acquisition, conversion rates, and customer retention to identify trends and areas for improvement.
• Utilize data analytics tools to derive actionable insights from datasets, enabling informed decisions to enhance marketing effectiveness and drive revenue growth.
• Collaborate with cross-functional teams to optimize user experience, ensuring seamless interactions across digital and physical touchpoints.
• Lead the development of operation frameworks for pre-sales and after-sales processes, streamlining workflows to improve service delivery and client satisfaction.
• Work closely with the sales team to conduct market research, identify target demographics, and tailor strategies for the APAC region's unique business landscape.
• Regularly review and refine marketing campaigns based on performance data, ensuring continuous improvement and ROI maximization.
• Coordinate with stakeholders to align marketing efforts with overall business goals, fostering a culture of data-driven innovation.
• Ensure compliance with brand guidelines and regulatory requirements while maintaining a high standard of quality and ethical practices.

Job Requirements

• Proven experience in marketing operations, preferably with a focus on B2B strategies and digital marketing channels.
• Strong analytical skills to interpret data, identify patterns, and translate insights into actionable marketing plans.
• Fluency in SEO, SEM, and EDM techniques, with a demonstrated ability to improve campaign performance through data-driven optimization.
• Excellent communication and collaboration abilities to work effectively with sales, product, and customer service teams.
• Ability to develop and manage user operation models, ensuring scalability and efficiency in client acquisition and retention.
• Proficiency in market research and strategic planning, with a focus on regional markets such as APAC.
• Knowledge of user experience design principles and the ability to implement improvements across digital platforms.
• Strong leadership skills to build and manage cross-functional operation teams, fostering a collaborative and goal-oriented environment.
• Ability to adapt to fast-paced, dynamic markets and deliver results under tight deadlines.
• Excellent problem-solving abilities to address challenges in marketing execution and operational efficiency.
• Proficiency in data visualization tools and reporting software to present findings and recommendations to stakeholders.
• Knowledge of marketing automation platforms and CRM systems to streamline processes and enhance client management.
• Ability to stay updated on industry trends and emerging technologies to maintain a competitive edge in marketing strategies.
• Excellent time management skills to balance multiple projects and priorities while maintaining high-quality outputs.
• Strong ethical standards and a commitment to maintaining data privacy and security in all marketing activities.