Marketing Manager at Sandbox

Job Description

Key Responsibilities

• Develop and implement brand positioning strategies tailored to different channels, ensuring alignment with market awareness goals and customer retention objectives
• Execute marketing campaigns focused on acquiring creators and players through data-driven approaches and content innovation
• Plan and manage events in collaboration with creators, including both virtual and physical formats, to enhance community engagement
• Coordinate cross-departmental efforts to allocate marketing budgets effectively, prioritizing cost-efficient solutions with high ROI
• Monitor and analyze campaign performance metrics to refine strategies and improve conversion rates
• Develop content calendars and manage editorial workflows for consistent brand messaging across platforms
• Engage in competitive analysis to identify market trends and opportunities for brand differentiation
• Collaborate with design teams to create visually compelling materials that support brand positioning efforts
• Conduct audience research to better understand target demographics and tailor communication strategies accordingly
• Manage relationships with Japanese media outlets, KOLs, and industry partners to maintain brand visibility

Job Requirements

• Proficiency in Japanese language and cultural nuances for accurate content localization
• Strong understanding of digital marketing principles and campaign management methodologies
• Experience in developing brand strategies for international markets, preferably with Japanese focus
• Excellent communication skills for cross-cultural collaboration with creators and media partners
• Ability to analyze market data and translate insights into actionable marketing plans
• Knowledge of budget allocation frameworks and cost-benefit analysis for marketing initiatives
• Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva) for visual and written materials
• Experience with social media platforms and content distribution channels for brand promotion
• Strong organizational skills to manage multiple projects simultaneously with tight deadlines
• Ability to work independently while maintaining collaborative relationships across departments
• Excellent problem-solving skills to address challenges in international marketing execution
• Proficiency in SEO and content optimization techniques for maximum reach and engagement
• Experience with analytics platforms (e.g., Google Analytics, social media insights) for campaign evaluation
• Knowledge of influencer marketing strategies and KOL collaboration frameworks