Creators Lead at Sandbox

Job Description

Key Responsibilities

• Develop and execute strategic plans for the Global Creators department, focusing on market expansion, competitive analysis, and creator engagement metrics
• Continuously gather and analyze qualitative feedback from creators and studios, combined with quantitative data from gaming/web3 platforms, to refine program strategies and improve user experience
• Establish, monitor, and communicate Objectives and Key Results (OKRs) for the Global Creators team, ensuring alignment with organizational goals and quarterly business objectives
• Collaborate with the Product Team to design and implement innovative features such as Game Maker tools, monetization frameworks, and analytics dashboards that address creators' needs
• Work closely with the Marketing team to create and execute content strategies for global initiatives, including high-impact events like Creators Day and the Creators Awards
• Partner with the Marketing team to identify and nurture emerging talent, developing targeted programs to accelerate the growth of new creators within The Sandbox ecosystem
• Build and maintain a high-performing, culturally diverse team across multiple international regions, ensuring operational excellence and team cohesion
• Monitor industry developments in gaming and web3 technologies to stay ahead of market trends and adapt strategies accordingly
• Develop metrics and KPIs to evaluate the success of creator programs, including engagement rates, content quality, and community growth indicators
• Collaborate with cross-functional stakeholders to ensure seamless integration of creator initiatives with platform features and marketing campaigns

Job Requirements

• Proven leadership experience in managing teams across multiple international markets with a demonstrated track record of success in creative industries
• Deep understanding of gaming ecosystems and web3 technologies, including blockchain-based platforms and NFT marketplaces
• Strong strategic planning skills with ability to develop and execute long-term vision for creator programs and community development
• Excellent communication and collaboration abilities to work effectively with product, marketing, and operations teams
• Experience in creating and managing OKRs for cross-functional teams, with a focus on measurable outcomes and performance tracking
• Knowledge of content creation workflows and tools, including game development software, monetization models, and analytics platforms
• Ability to analyze complex data sets and translate insights into actionable strategies for creators and studios
• Strong project management skills with experience in coordinating multiple initiatives simultaneously across different time zones
• Excellent interpersonal skills to build relationships with both internal teams and external creator communities
• Proficiency in English and at least one additional language to effectively communicate with global stakeholders
• Experience in developing content marketing strategies for creative communities, including event planning and award programs
• Understanding of platform economics and how to create sustainable monetization opportunities for creators
• Ability to mentor and develop team members, fostering a culture of innovation and continuous improvement
• Strong analytical mindset with ability to identify trends, opportunities, and challenges in the creator ecosystem
• Experience in creating and implementing creator incentive programs that drive participation and content quality
• Knowledge of digital marketing strategies to promote creator initiatives and build brand awareness
• Ability to work with cross-functional teams to ensure alignment between product development, marketing campaigns, and creator needs
• Strong organizational skills to manage multiple priorities and deliver results within tight deadlines
• Experience in developing and maintaining relationships with key industry partners and stakeholders