Marketing Manager at ACE Animals

Job Description

Key Responsibilities

• Develop and execute market plans tailored to the ACE Animals project's goals, including market research, competitor analysis, and audience segmentation.
• Design and implement promotional campaigns across digital and traditional channels to increase brand awareness and user acquisition.
• Monitor and analyze marketing performance metrics to optimize strategies and improve ROI, utilizing tools like Google Analytics and social media insights.
• Collaborate with product and operations teams to ensure marketing initiatives are aligned with project development timelines and user experience standards.
• Build and maintain relationships with influencers, partners, and community stakeholders to foster brand loyalty and expand market reach.
• Stay updated on industry trends, consumer behavior, and emerging technologies to adapt marketing approaches and maintain a competitive edge.
• Prepare regular reports to communicate campaign results, market insights, and strategic recommendations to senior management.

Job Requirements

• Proven experience in marketing strategy development and execution, preferably within the pet industry or related niche markets.
• Strong understanding of digital marketing channels including SEO, SEM, social media marketing, and content creation.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable marketing plans.
• Proficiency in using marketing automation tools, CRM systems, and project management software to streamline workflows.
• Ability to create compelling visual content and copy for campaigns, with a focus on brand storytelling and audience engagement.
• Excellent communication and interpersonal skills, with the capacity to collaborate effectively with diverse teams and stakeholders.
• Knowledge of community management best practices, including moderating online discussions, managing brand reputation, and fostering user-generated content.
• Strong organizational skills to manage multiple projects simultaneously while meeting tight deadlines and maintaining high-quality standards.
• Fluency in English, with additional language skills preferred for international market expansion.
• Proven track record of achieving marketing objectives, including measurable increases in brand awareness and user base growth.