Marketing Manager at Wormhole

Full Time 5 hours ago

Employment Information

Industry Development

Job levelExperienced Professional

Salary 23,718₫ - 237,175,000₫ /hour

Experience3 Year

Job type Full Time

LocationRemote, Remote

Job Description:

Marketing Strategy & Execution:

Develop and execute integrated marketing strategies across digital, social, event, and community channels.
Own the marketing roadmap, setting KPIs and translating business goals into measurable campaigns.
Launch go-to-market (GTM) plans for new features, partnerships, and product updates
Content & Brand

Oversee creation of high-quality content (blogs, newsletters, educational materials, landing pages, videos) aligned with multiple audiences.
Strengthen and grow the company’s brand identity within the Web3 space.
Ensure messaging is consistent across all touchpoints and tailored to various crypto communities.
Growth & Analytics

Manage user acquisition funnels, optimize campaigns based on performance metrics, and run A/B tests across platforms.
Track and report on campaign effectiveness, user behavior, and ROI with data-driven insights.
Collaborate with product and growth teams to improve conversion, retention, and engagement.
Partnerships & Ecosystem

Support co-marketing efforts with protocols, L1s/L2s, wallets, validators, and ecosystem collaborators.
Coordinate with cross-functional teams to strengthen grassroots engagement.
Monitor crypto trends and conversations to identify real-time marketing opportunities.

Job Requirements:

3 - 5 years of relevant experience in areas like Partner Marketing, Ecosystem Development, Web3 Marketing, Consumer Finance/Payments Marketing, Growth Marketing, or Business Development and Partnerships. Experience in B2B or B2B2C financial services is preferred.
A track record of successful marketing initiatives that have delivered significant business impact.
Proven experience in working with diverse, cross-functional teams to drive go-to-market strategies and execute plans effectively, fostering strong partnerships to achieve shared objectives
Deep understanding of the Web3 ecosystem, blockchain technology, digital currencies, fintech, and successful marketing strategies.
Understanding of SEO, paid ads, and growth loops.
Experience managing marketing budgets
Excellent time management and multitasking abilities.
Meticulous attention to detail and a commitment to delivering excellence.
Exceptional communication skills, both written and verbal with examples of content created.
Entrepreneurial track record of taking an idea to reality.
Ideally, based in the Americas or European time zones.

Benefits:

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AI Job Analysis

Intelligent Job Recommendations Based on Deep Learning

Ready for Analysis

Analyze Job Core Requirements

The Marketing Manager role at Wormhole requires a blend of strategic marketing expertise, deep Web3 knowledge, and hands-on execution skills. The ideal candidate must excel in both creative content development and data-driven growth strategies within the crypto ecosystem.

3-5 years of experience in Web3 marketing, partner marketing, or growth marketing, preferably in B2B/B2B2C financial services
Proven ability to develop and execute integrated marketing strategies across digital, social, and community channels
Strong understanding of blockchain technology, digital currencies, and fintech marketing strategies
Experience managing marketing budgets and optimizing campaigns based on performance metrics
Exceptional communication skills with demonstrated content creation ability

Understand Employer Recruitment Intent

Wormhole, likely operating in the blockchain/cross-chain interoperability space (given the name and Web3 focus), seeks a Marketing Manager who can navigate the complex Web3 ecosystem while driving measurable growth. The emphasis on ecosystem partnerships (L1s/L2s, wallets, validators) suggests they prioritize deep integration within crypto infrastructure. The absence of listed benefits implies they may be a startup or scaling company where the candidate must be entrepreneurial. Their need for both strategic thinking and hands-on execution indicates they value marketers who can operate at multiple altitudes in a fast-moving industry.

MyJob Interviewer Says

As an interviewer, I would prioritize candidates who demonstrate: 1) Actual case studies of Web3 marketing campaigns with measurable impact, 2) Technical fluency to collaborate with product teams, and 3) Evidence of building communities rather than just running ads. The ideal candidate should showcase how they've tailored messaging for different crypto audiences while maintaining brand consistency. Given Wormhole's likely position in infrastructure, I'd probe deeper on experience marketing technical products to both developers and enterprises.

AI Matching Suggestions

To stand out for this role at Wormhole, candidates should:

Highlight specific Web3 marketing campaigns you've run, quantifying results in terms of user acquisition, engagement, or partnership growth
Showcase content samples that demonstrate your ability to explain complex crypto concepts simply
Prepare case studies showing how you've optimized marketing funnels or improved ROI in previous roles
Demonstrate your network within the Web3 ecosystem through partnerships or community building examples
Research Wormhole's current marketing channels and be prepared with improvement suggestions

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Marketing Manager at Wormhole

Employment Information

Job Description:

Job Requirements:

Benefits:

23,718₫ - 237,175,000₫ /hour

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