Marketing Specialist at Lucida Fund

Job Description

Key Responsibilities

• Develop and execute comprehensive marketing strategies tailored to the unique characteristics of Web3 applications, including but not limited to identifying target audiences, setting measurable goals, and leveraging digital channels for maximum reach and engagement.
• Conduct competitive analysis to evaluate market positioning, identify gaps, and recommend actionable improvements to enhance product appeal and user acquisition.
• Create and manage content marketing campaigns across social media platforms, blogs, and other digital channels, ensuring alignment with brand messaging and user-centric objectives.
• Organize and execute online and offline events, including AMAs (Ask Me Anything), webinars, and community meetups, to build brand loyalty and user engagement.
• Monitor and analyze user behavior, feedback, and community sentiment to inform iterative improvements to the product and marketing approach.
• Collaborate with cross-functional teams such as product, design, and engineering to ensure marketing efforts are integrated with overall business goals.
• Develop data-driven insights by analyzing user metrics, market trends, and competitor performance to support strategic decision-making at the company level.
• Stay updated on emerging Web3 technologies, industry developments, and user needs to maintain a competitive edge in the market.

Job Requirements

• Proven experience in marketing and user growth for Web3 or blockchain-based applications, with a demonstrated track record of successful campaigns and measurable results.
• Strong analytical skills to interpret market data, user feedback, and competitive intelligence, translating insights into actionable strategies.
• Excellent written and verbal communication skills, with the ability to craft compelling content for blogs, social media, and community engagement initiatives.
• Proficiency in digital marketing tools such as Google Analytics, HubSpot, or social media management platforms (e.g., Hootsuite, Buffer).
• Experience with content creation and SEO best practices to optimize visibility and engagement across online platforms.
• Ability to collaborate effectively with cross-functional teams, including product, design, and engineering, to align marketing efforts with business objectives.
• Knowledge of community management principles and user engagement tactics to build and sustain a loyal user base.
• Strong organizational skills to manage multiple projects simultaneously, including event planning, content creation, and data analysis.
• Excellent problem-solving abilities to address challenges in user acquisition, retention, and community growth.
• Ability to work independently and as part of a team, with a proactive approach to identifying opportunities and driving results.