Marketing Specialist at Digifinex

Job Description

Key Responsibilities

• Develop and implement a comprehensive brand strategy to enhance brand assets and drive market share growth.
• Lead the creation and implementation of marketing campaigns across digital, social media, print, and events.
• Collaborate with cross-functional teams (design, product, sales) to ensure brand consistency in all marketing materials.
• Conduct market research and consumer insights analysis to inform brand positioning and strategic adjustments.
• Manage and optimize the brand's presence on social media platforms to align with overall goals and drive engagement.
• Develop and oversee content strategies, including brand narratives, video content, blog posts, and other marketing materials.
• Analyze activity performance and consumer behavior data to improve brand promotion and ROI.
• Monitor industry trends and competitor activities to proactively adjust brand strategy.
• Ensure all communication reinforces the brand's values and commitments.
• Coordinate with external agencies and suppliers to deliver high-quality brand materials on time and within budget.

Job Requirements

• Proven experience in brand strategy development and execution.
• Strong background in multi-channel marketing campaigns (digital, social, print, events).
• Excellent collaboration skills to work with cross-functional teams.
• Ability to conduct market research and analyze consumer insights.
• Experience managing social media presence and engagement strategies.
• Proficiency in content strategy development, including video and written content.
• Strong analytical skills to measure performance and optimize ROI.
• Up-to-date knowledge of industry trends and competitor activities.
• Ability to ensure brand consistency and alignment with core values.
• Experience coordinating with external agencies and managing budgets.