Operations Specialist at We.Rich

Job Description

Key Responsibilities

• Plan, create, and manage engaging content for Twitter to align with brand strategy
• Schedule and publish posts while maintaining consistent brand voice and messaging
• Monitor social media performance and analyze metrics to optimize content strategy
• Facilitate internal team communication and coordination across departments
• Prepare and maintain basic documents in both Chinese and English
• Collaborate with marketing and creative teams to develop social media campaigns
• Stay updated with social media trends and implement best practices

Job Requirements

• 1-2 years of experience in social media management or digital marketing
• Proven track record of managing Twitter accounts for brands or organizations
• Excellent written communication skills in both Chinese and English
• Strong organizational skills with ability to manage multiple projects
• Basic knowledge of social media analytics tools
• Ability to work collaboratively in a team environment
• Creative thinking and problem-solving skills
• Bachelor's degree in Marketing, Communications or related field preferred

Preferred Qualifications

• Experience with graphic design tools (Canva, Photoshop) is a plus
• Familiarity with content management systems
• Knowledge of SEO principles and content optimization
• Understanding of paid social media advertising