PR Marketing Planner at Lightnet

Job Description

Key Responsibilities

• Lead and execute global PR projects, including developing and pitching press releases, managing media relations, and coordinating social media campaigns across different regions and platforms.
• Drive brand awareness initiatives through creative and strategic marketing campaigns that align with the company's overall business goals and market positioning.
• Develop and manage marketing budgets, ensuring optimal allocation of resources to various channels and initiatives while maintaining fiscal responsibility.
• Create comprehensive marketing plans and strategies that integrate with the company's long-term vision and short-term objectives, including market research and competitor analysis.
• Formulate detailed marketing proposals and presentations for clients, senior management, and cross-functional teams to communicate campaign value and outcomes.
• Collaborate with and manage external marketing agencies, ensuring campaigns are executed on time, within budget, and in compliance with brand guidelines.
• Oversee and mentor a team of marketing professionals, providing guidance on campaign execution, content creation, and performance optimization.
• Stay up-to-date on the latest trends and best practices in marketing and PR, incorporating innovative approaches to enhance campaign effectiveness.
• Monitor campaign performance through analytics tools and adjust strategies as needed to maximize ROI and audience engagement.
• Develop and maintain relationships with key media contacts, influencers, and industry partners to support brand visibility and credibility.

Job Requirements

• Proven experience in global PR and marketing, with a minimum of 5 years in strategic campaign management and brand development.
• Strong understanding of digital marketing platforms, including SEO, SEM, social media marketing, and content management systems.
• Excellent communication and interpersonal skills, with the ability to articulate complex ideas clearly to both internal and external stakeholders.
• Proficiency in data analysis and interpretation, using tools like Google Analytics, CRM software, and marketing automation platforms to track campaign performance.
• Ability to create visually compelling presentations and reports that showcase campaign results and strategic insights to senior management.
• Knowledge of international market dynamics and cultural nuances to tailor campaigns effectively for global audiences.
• Leadership experience in managing cross-functional teams and external agencies, with a track record of successful project delivery.
• Strong organizational skills to prioritize tasks, manage deadlines, and coordinate multiple campaigns simultaneously.
• Fluency in English and at least one additional language to communicate with international clients and partners.
• Ability to adapt to changing market conditions and pivot strategies to maintain brand relevance and competitiveness.
• Experience with content creation tools, including graphic design software, video editing platforms, and copywriting resources.
• Knowledge of legal and ethical standards in PR and marketing to ensure compliance with global regulations and brand guidelines.
• Ability to develop and implement metrics-driven strategies to evaluate campaign success and optimize future initiatives.
• Strong problem-solving skills to address challenges in campaign execution, media outreach, and team management.
• Experience with budget forecasting and financial planning to allocate resources effectively across marketing channels.
• Ability to collaborate with internal departments such as sales, product development, and customer service to align marketing efforts with business goals.
• Knowledge of emerging technologies and platforms in the marketing industry to stay ahead of market trends.
• Strong time management skills to balance multiple projects, meet deadlines, and maintain high-quality output.
• Ability to provide mentorship and professional development opportunities to team members to enhance overall marketing capabilities.