Job Description
Lightnet is seeking a dynamic professional to manage and enhance its global and Thailand-based community engagement initiatives. This role involves overseeing the entire lifecycle of social media operations, from strategy development to content creation and performance analysis. The candidate will be responsible for creating and scheduling engaging content across platforms, including Twitter, while ensuring alignment with brand messaging and audience targeting. Additionally, they will coordinate the planning and execution of both online and on-site events, managing logistics, vendor relations, and participant experiences. Collaboration with external marketing agencies and KOLs is essential to amplify brand presence and drive product promotion. The position also requires handling event-related financial documentation and administrative tasks to ensure smooth operations.
Key Responsibilities
- Lead community engagement efforts globally and in Thailand, including moderating discussions, responding to user queries, and organizing interactive events.
- Develop and implement comprehensive social media strategies tailored to brand goals and audience insights.
- Create and schedule visually appealing Twitter posts with optimized hashtags and audience-specific content.
- Write and publish SEO-optimized blog posts, ensuring informative value and alignment with marketing objectives.
- Coordinate cross-platform social media announcements, tracking engagement metrics and adjusting strategies accordingly.
- Collaborate with marketing agencies to design and execute targeted campaigns that align with business goals.
- Identify and engage influential Key Opinion Leaders (KOLs) to promote Lightnet's products and services through partnerships.
- Provide detailed briefs to design teams for creating promotional artwork and product videos.
- Support the planning and execution of LIVE events by developing creative concepts and managing logistical requirements.
- Oversee on-site event operations, including venue setup, volunteer coordination, and registration management.
- Facilitate KOL participation in Lightnet events by coordinating speaking engagements and on-site logistics.
- Source and manage event production resources such as audiovisual equipment, catering services, and transportation logistics.
- Prepare and maintain financial documentation for events, including invoices, receipts, and contractual agreements.
- Generate memos and payment forms for event-related expenses and partnerships.
- Handle contract negotiations and management for event collaborations with external partners.
Job Requirements
- Proven experience in community management and social media operations with a focus on global and regional markets.
- Strong understanding of content creation best practices, including SEO optimization and audience engagement techniques.
- Excellent communication skills to effectively interact with users, KOLs, and cross-functional teams.
- Ability to analyze social media metrics and use data-driven insights to refine strategies.
- Proficiency in managing event logistics, from pre-event planning to post-event follow-up.
- Experience in collaborating with marketing agencies and external partners for campaign execution.
- Knowledge of contract management processes and financial documentation requirements.
- Strong organizational skills to handle multiple tasks simultaneously in fast-paced environments.
- Ability to create compelling event concepts and coordinate with vendors for seamless execution.
- Excellent attention to detail for managing registration processes and on-site operations.
- Proficiency in using social media management tools for scheduling, analytics, and content creation.
- Understanding of KOL outreach strategies and partnership development in the tech or digital marketing sector.
- Ability to adapt to evolving digital trends and platform algorithms for optimal engagement.
- Strong written and verbal communication skills for creating content, reports, and coordinating with stakeholders.
- Experience in handling event budgets and financial documentation with accuracy and transparency.
