Public Relations Manager at UniPass

Job Description

Key Responsibilities

• Develop and execute media outreach strategies to amplify the company's achievements in account abstraction technology (AA/ERC4337) through domestic media channels.
• Identify and collaborate with relevant media partners to create and share compelling case studies that demonstrate the value of the company's solutions.
• Act as a liaison between the company and domestic media, ensuring consistent communication and alignment on key messaging.
• Curate and distribute high-quality overseas content, including technical insights and success stories, to the Chinese community to foster knowledge sharing and engagement.
• Coordinate with the PR agency to plan and execute overseas PR campaigns, ensuring seamless integration with domestic strategies.
• Monitor media trends and evaluate the effectiveness of communication efforts to continuously improve outreach initiatives.
• Support the creation of content that aligns with the company's brand identity and values, ensuring it resonates with target audiences.
• Engage with the community through media platforms to build relationships and promote the company's vision and mission.

Job Requirements

• Proven experience in media relations or public relations, with a focus on technology sectors or blockchain ecosystems.
• Excellent communication skills, both written and verbal, to effectively convey technical information to diverse audiences.
• Strong understanding of account abstraction (AA/ERC4337) technology and its applications in the blockchain space.
• Ability to collaborate with cross-functional teams, including PR agencies, content creators, and technical experts.
• Proficiency in Chinese and English, with the capacity to translate complex concepts into accessible content for both domestic and international audiences.
• Knowledge of content marketing strategies and the ability to develop engaging materials for media distribution.
• Experience in managing media partnerships and building long-term relationships with journalists and editors.
• Attention to detail and the ability to maintain brand consistency across all communication channels.
• Strong analytical skills to assess media performance and optimize outreach efforts based on data-driven insights.
• Ability to work independently and manage multiple projects simultaneously while meeting tight deadlines.