Job Description
As a Search Engine Optimization Specialist, you will be responsible for enhancing the company's online visibility through strategic optimization of Google search results pages (SERP). This role involves comprehensive digital marketing efforts to improve organic search rankings, drive targeted traffic, and increase brand exposure across various online platforms. The ideal candidate will work closely with cross-functional teams to align SEO initiatives with business objectives and deliver measurable results.
Key Responsibilities
- Conduct in-depth keyword research to identify high-value search terms relevant to the company's products and services, using tools like Google Keyword Planner and SEMrush for data analysis.
- Optimize website content to improve relevance, quality, and user engagement, ensuring alignment with search engine algorithms and user intent.
- Implement link building strategies to acquire high-quality backlinks from authoritative websites, enhancing domain authority and search rankings.
- Monitor and analyze search performance metrics regularly, utilizing Google Analytics and Search Console to track progress and identify areas for improvement.
- Collaborate with marketing and product teams to develop and execute SEO campaigns that support business growth and content strategy.
- Stay updated on the latest SEO trends, algorithm changes, and best practices to ensure the company's digital presence remains competitive and effective.
- Perform technical SEO audits to identify and resolve issues affecting website crawlability, indexing, and overall search performance.
- Prepare detailed reports on SEO activities, including keyword performance, traffic sources, and conversion rates, to provide insights to stakeholders.
Job Requirements
- Proven experience in SEO, with a demonstrated track record of improving search rankings and driving organic traffic for businesses or clients.
- Strong understanding of Google's search algorithms, SERP features, and ranking factors, with the ability to apply this knowledge to real-world scenarios.
- Excellent analytical skills to interpret data from SEO tools and make data-driven recommendations for optimization strategies.
- Proficiency in content creation and optimization, including on-page SEO elements like meta tags, headers, and URL structures.
- Ability to build and maintain relationships with external websites and influencers to generate quality backlinks and partnerships.
- Knowledge of SEO software such as Ahrefs, Moz, and Screaming Frog, along with experience in using Google Analytics and Search Console.
- Excellent communication skills to collaborate effectively with internal teams and present SEO findings to non-technical stakeholders.
- Attention to detail and problem-solving abilities to identify and resolve technical SEO issues that impact search performance.
- Ability to work independently and as part of a team, with a proactive approach to continuous improvement and innovation in SEO practices.
- Strong organizational skills to manage multiple SEO projects simultaneously and meet deadlines while maintaining high-quality standards.
