SEO Engineer at BYDFi

Job Description

Key Responsibilities

• Conduct in-depth keyword research to identify high-value search terms relevant to the company's products and services, using tools like Google Keyword Planner and SEMrush for data analysis.
• Optimize website content to improve relevance, quality, and user engagement, ensuring alignment with search engine algorithms and user intent.
• Implement link building strategies to acquire high-quality backlinks from authoritative websites, enhancing domain authority and search rankings.
• Monitor and analyze search performance metrics regularly, utilizing Google Analytics and Search Console to track progress and identify areas for improvement.
• Collaborate with marketing and product teams to develop and execute SEO campaigns that support business growth and content strategy.
• Stay updated on the latest SEO trends, algorithm changes, and best practices to ensure the company's digital presence remains competitive and effective.
• Perform technical SEO audits to identify and resolve issues affecting website crawlability, indexing, and overall search performance.
• Prepare detailed reports on SEO activities, including keyword performance, traffic sources, and conversion rates, to provide insights to stakeholders.

Job Requirements

• Proven experience in SEO, with a demonstrated track record of improving search rankings and driving organic traffic for businesses or clients.
• Strong understanding of Google's search algorithms, SERP features, and ranking factors, with the ability to apply this knowledge to real-world scenarios.
• Excellent analytical skills to interpret data from SEO tools and make data-driven recommendations for optimization strategies.
• Proficiency in content creation and optimization, including on-page SEO elements like meta tags, headers, and URL structures.
• Ability to build and maintain relationships with external websites and influencers to generate quality backlinks and partnerships.
• Knowledge of SEO software such as Ahrefs, Moz, and Screaming Frog, along with experience in using Google Analytics and Search Console.
• Excellent communication skills to collaborate effectively with internal teams and present SEO findings to non-technical stakeholders.
• Attention to detail and problem-solving abilities to identify and resolve technical SEO issues that impact search performance.
• Ability to work independently and as part of a team, with a proactive approach to continuous improvement and innovation in SEO practices.
• Strong organizational skills to manage multiple SEO projects simultaneously and meet deadlines while maintaining high-quality standards.