Job Description
We are seeking a highly motivated and experienced professional to join our team as an Overseas Marketing Specialist. This role is responsible for developing and executing overseas promotion strategies to drive website traffic, improve conversion rates, and achieve business growth objectives.
Key Responsibilities
- Develop and implement overseas promotion plans to ensure website traffic and conversion rate targets are met.
- Conduct market research and formulate overseas marketing strategies to drive business growth.
- Optimize keyword rankings to improve natural search results on Google, increasing website traffic, indexing, backlinks, and PR value.
- Utilize digital marketing tools such as Google Ads and SEM to effectively promote brands and products.
- Monitor and analyze website traffic data using tools like Google Analytics to measure performance and identify opportunities for improvement.
- Lead team building efforts, including recruitment, training, and performance evaluation to ensure team efficiency and execution.
Job Requirements
- Proven experience in developing and executing overseas marketing and promotion strategies.
- Strong knowledge of SEO, keyword optimization, and Google search ranking factors.
- Proficiency in digital marketing tools such as Google Ads, SEM, and Google Analytics.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Experience in team management, including recruitment, training, and performance evaluation.
- Strong communication and interpersonal skills to collaborate effectively with cross-functional teams.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience working in an international or cross-cultural business environment.
- Familiarity with other digital marketing channels such as social media, email marketing, and content marketing.
