SEO Manager at Y-MEX

Job Description

Key Responsibilities

• Develop and execute comprehensive Google search engine optimization strategies, taking full responsibility for SEO effectiveness and performance metrics.
• Conduct thorough keyword research, establish comprehensive vocabulary lists, and create phased, executable SEO improvement plans.
• Optimize the company website through both on-page and off-page techniques, including keyword placement, website architecture improvements, and code standardization.
• Implement various internal and external link building strategies, establishing high-quality partnerships to enhance website authority and domain rating.
• Regularly monitor and analyze SEO performance metrics, study competitor SEO strategies, and continuously refine optimization approaches to increase traffic flow and natural website visitors.

Job Requirements

• Proven experience in SEO with a strong understanding of search engine algorithms and ranking factors.
• Proficiency in keyword research tools and SEO analytics platforms.
• Solid knowledge of on-page and off-page optimization techniques.
• Experience with website analytics tools and the ability to interpret data to drive decisions.
• Strong analytical skills and the ability to adapt strategies based on performance data.
• Excellent communication skills for coordinating with content teams and external partners.
• Up-to-date with the latest SEO trends, algorithm updates, and best practices.