Social Media Operation at Web3Training

Job Description

Key Responsibilities

• Operate, maintain, and manage new media platform accounts including Little Red Book, official websites, and Twitter.
• Ensure familiarity with the operating rules of various platforms, new media graphic and text layout, and possess image editing skills.
• Follow the content plan to ensure proper layout and timely content release, creating high-quality promotional and traffic-generating content.
• Continuously improve content quality based on performance metrics and user feedback.
• Regularly collect and analyze platform data to optimize engagement strategies.
• Actively interact with users to foster community growth and brand loyalty.
• Participate in the collection, content creation, script writing, filming, and post-production of short video materials for other new media platforms.
• Assist the course team in completing other daily tasks as required.

Job Requirements

• Proven experience in managing social media platforms such as Little Red Book, Twitter, and official websites.
• Strong understanding of platform algorithms, content optimization, and engagement strategies.
• Proficiency in graphic design tools and image editing software.
• Excellent content creation skills with the ability to produce high-quality promotional materials.
• Strong analytical skills to interpret platform data and adjust strategies accordingly.
• Experience in video content creation, script writing, filming, and post-production is a plus.
• Ability to work collaboratively with cross-functional teams.
• Strong communication and interpersonal skills to engage with users effectively.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Prior experience in the education or e-learning industry.
• Familiarity with SEO and digital marketing strategies.