Social Media Operation at CoinEx

Job Description

Key Responsibilities

• Responsible for the daily content planning, publishing, maintenance, and interaction of CoinEx social media accounts (such as Twitter/Instagram/Facebook/Reads, etc.) to ensure brand image consistency.
• Independently complete content selection, copywriting, and image optimization based on industry trends and target audience needs to enhance content attractiveness and communication effectiveness.
• Plan relevant creative marketing campaigns based on festivals, local internet hotspots, and industry hotspots.
• Proactively seeking partners with consistent brand tone, conducting brand linkage planning, and enhancing brand influence.
• Analyze social media operational data, gain insights into user behavior, regularly submit operational analysis reports, develop and implement optimization recommendations, and enhance the influence of social media accounts.
• Regularly analyze competitors' social media operation strategies, maintain industry sensitivity, and seek innovative opportunities.
• Cooperate with market activities and execute promotion plans on social media to ensure maximum dissemination effect.
• Quickly respond to user feedback, industry hotspots, or potential crises on social media to maintain brand reputation.

Job Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in social media management and content creation.
• Strong understanding of social media platforms and their respective audiences.
• Excellent written and verbal communication skills.
• Ability to analyze data and translate insights into actionable strategies.
• Creative thinker with the ability to generate innovative ideas.
• Strong organizational and time-management skills.
• Ability to work independently and as part of a team.

Preferred Qualifications

• Experience in the cryptocurrency or fintech industry.
• Familiarity with social media management tools and analytics platforms.
• Graphic design or video editing skills are a plus.