Job Description
We are seeking a Social Media Specialist to manage and enhance our brand presence across various social media platforms. The ideal candidate will be responsible for content creation, community engagement, and data-driven strategy optimization to maximize our digital footprint.
Key Responsibilities
- Responsible for the daily content planning, publishing, maintenance, and interaction of CoinEx social media accounts (such as Twitter/Instagram/Facebook/Reads, etc.) to ensure brand image consistency.
- Independently complete content selection, copywriting, and image optimization based on industry trends and target audience needs to enhance content attractiveness and communication effectiveness.
- Plan relevant creative marketing campaigns based on festivals, local internet hotspots, and industry hotspots.
- Proactively seeking partners with consistent brand tone, conducting brand linkage planning, and enhancing brand influence.
- Analyze social media operational data, gain insights into user behavior, regularly submit operational analysis reports, develop and implement optimization recommendations, and enhance the influence of social media accounts.
- Regularly analyze competitors' social media operation strategies, maintain industry sensitivity, and seek innovative opportunities.
- Cooperate with market activities and execute promotion plans on social media to ensure maximum dissemination effect.
- Quickly respond to user feedback, industry hotspots, or potential crises on social media to maintain brand reputation.
Job Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in social media management and content creation.
- Strong understanding of social media platforms and their respective audiences.
- Excellent written and verbal communication skills.
- Ability to analyze data and translate insights into actionable strategies.
- Creative thinker with the ability to generate innovative ideas.
- Strong organizational and time-management skills.
- Ability to work independently and as part of a team.
Preferred Qualifications
- Experience in the cryptocurrency or fintech industry.
- Familiarity with social media management tools and analytics platforms.
- Graphic design or video editing skills are a plus.
