Job Description
Social Media & Community Specialist - Mandarin Market
Responsible for the daily operations of official Mandarin social media platforms including X (Twitter), Instagram, LINE, and other community channels. Tasks include content planning, publishing, engagement, and user relationship management.
Develop and execute localized content strategies by leveraging industry trends, seasonal events, product updates, and marketing campaigns to consistently deliver high-quality content.
Monitor real-time trends in the cryptocurrency industry, market hotspots, and community discussions to quickly plan and execute marketing initiatives that enhance brand visibility and user interaction.
Drive community engagement through online events, AMAs, giveaways, and other activities to improve user retention and foster a vibrant community atmosphere.
Collaborate with the design team to create promotional materials such as posters, short videos, and event assets, ensuring alignment with brand identity and platform characteristics.
Conduct regular analysis of social media and community performance metrics, including follower growth, engagement rates, reach, and conversion rates, to refine operational strategies and content direction.
Support offline and online brand activities such as MeetUps, Workshops, exhibitions, AMAs, and campus events to enhance Deepcoin's visibility and influence in the Mandarin market.
Key Responsibilities
- Manage and grow Mandarin social media accounts (X/Twitter, Instagram, LINE).
- Create localized content plans aligned with industry trends and marketing goals.
- Execute real-time marketing strategies based on cryptocurrency market dynamics.
- Organize and moderate online community events (AMAs, giveaways, etc.).
- Work with designers to produce engaging visual and video content.
- Analyze performance data to optimize engagement and growth strategies.
- Assist in planning and executing offline/online brand promotion activities.
Job Requirements
- Bachelor's degree or higher with 2+ years of social media management experience, including at least 1 year focused on X (Twitter), Instagram, or LINE.
- Prior experience in cryptocurrency exchanges, blockchain projects, or Web3 industries, with a strong understanding of the ecosystem and user behavior.
- Highly attuned to Web3 market trends with excellent content creation and campaign planning skills.
- Familiar with community growth strategies and KOL collaboration models.
- Proficient in data analysis to refine content and growth tactics.
- Strong communication and cross-departmental collaboration skills.
- Self-motivated, detail-oriented, and adaptable to fast-paced environments.
Benefits
- Paid leave
- Performance bonuses
