Social Media Operation at ClayStack

Job Description

Key Responsibilities

• Develop and implement a comprehensive social media strategy to enhance brand visibility and engagement across multiple platforms.
• Regularly create and share original content, including written posts, to maintain audience interest and convey brand messaging effectively.
• Monitor and analyze social media trends, news, and best practices—particularly within the crypto industry—to generate actionable insights for marketing optimization.
• Engage with the community by responding to questions, feedback, and comments, while managing interactions with users and addressing competitor-related discussions.
• Manage short-term campaigns and leverage paid social advertising strategically when appropriate to achieve specific business objectives.
• Collaborate with designers to ensure that written content is integrated seamlessly into visual creatives, maintaining a cohesive brand presence.
• Track and report on key performance metrics to evaluate the effectiveness of social media efforts and provide data-driven recommendations for improvement.
• Plan and execute content campaigns that align with business goals, including concept development for digital communications across various channels.
• Actively monitor the company's social media accounts to identify opportunities for engagement and ensure consistent brand representation.
• Contribute to the growth of the audience and community by fostering meaningful interactions and maintaining a supportive, collaborative environment.

Job Requirements

• Proven experience in social media management and content creation, with a focus on digital communications and brand strategy.
• Excellent written communication skills, including the ability to craft engaging copy for diverse platforms and audiences.
• Strong understanding of social media analytics tools and the ability to interpret data to refine marketing strategies.
• Knowledge of the crypto industry and its trends, with the ability to translate complex information into accessible content.
• Ability to manage multiple social platforms simultaneously, including Twitter, LinkedIn, and others, with attention to detail and consistency.
• Collaborative mindset, with the ability to work effectively with designers, marketers, and other team members to achieve shared goals.
• Proficiency in creating and managing content calendars, ensuring timely and relevant posts for audience engagement.
• Experience with paid social advertising platforms and the ability to develop cost-effective campaigns that align with business objectives.
• Strong organizational skills to handle daily content management tasks and maintain a structured approach to strategy execution.
• Ability to adapt to changing market conditions and continuously innovate social media tactics to stay ahead of competitors.
• Excellent time management skills to balance content creation, community engagement, and campaign management responsibilities.
• Knowledge of SEO and content optimization techniques to improve visibility and reach across digital channels.
• Ability to maintain a consistent brand voice and tone across all social media communications and digital materials.
• Experience with social media monitoring tools to track brand sentiment, competitor activity, and industry developments.