Job Description
We are looking for a creative and detail-oriented Content Specialist to join our team. The ideal candidate will be responsible for managing content across various platforms, crafting compelling copy, and enhancing our brand's digital presence. This role requires a blend of strategic thinking, writing expertise, and data-driven optimization skills.
Key Responsibilities
- X Platform Content Operation: Write and publish high-quality posts, plan and execute various online activities to promote fan growth and interaction.
- Event Promotional Copywriting: Based on project requirements, write attractive promotional copy for events to ensure accurate communication of information while stimulating the interest and enthusiasm of the target audience.
- Product Copywriting: Gain a deep understanding of product features and advantages, write clear and persuasive product introduction copy, and help potential users better understand and accept the product.
- Media Cooperation & In-Depth Articles: Establish cooperative relationships with external media, write long-form in-depth articles or special reports to enhance brand awareness and industry influence.
- Advertising Copy Design & Testing: Create diverse copywriting materials for advertising placement from different perspectives, conduct A/B testing to optimize effectiveness, and improve conversion rates.
Job Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- 2+ years of experience in content creation, copywriting, or digital marketing.
- Exceptional writing and editing skills with a keen eye for detail.
- Proven ability to craft engaging content for different platforms and audiences.
- Experience with social media management and content strategy development.
- Strong analytical skills to measure content performance and optimize strategies.
- Ability to collaborate with cross-functional teams and external partners.
- Familiarity with SEO best practices and content marketing trends.
- Creative mindset with the ability to generate innovative ideas.
