Social Media Operation at Gate io

Job Description

Key Responsibilities

• Operate social media accounts according to phased goals and plans to achieve content reach and fan growth
• Monitor industry trends and be responsible for content planning, creation, and output to build IP image and enhance influence
• Explore user needs, plan and execute targeted online marketing activities, and track effectiveness for user engagement and conversion
• Interact with users actively to identify potential and core users, driving user conversion
• Analyze daily operational data to reflect user behavior and optimize operational strategies
• Make timely adjustments based on data insights and user feedback, coordinating with relevant departments

Job Requirements

• Bachelor's degree in Marketing, Communications, or related field
• 2+ years of experience in social media operation or digital marketing
• Strong content creation and copywriting skills
• Data-driven mindset with analytical capabilities
• Excellent communication and interpersonal skills
• Familiarity with social media platforms and analytics tools
• Creative thinking and ability to identify trends

Preferred Qualifications

• Experience in community management and user engagement
• Knowledge of SEO and content marketing strategies
• Graphic design or video editing skills
• Experience with paid social media campaigns