UI Designer at Coinroll

Job Description

Key Responsibilities

• Lead CoinRoll's brand visual upgrade including logo redesign, color system, typography, and graphic language that balances Meme culture with professionalism (reference: Pump.fun's fun + Uniswap's simplicity)
• Develop comprehensive brand design standards to ensure visual consistency across Web, App, and social media platforms
• Upgrade and optimize existing trading platform UI/UX to improve user experience (e.g., intuitive token launch process, smoother K-line interactions)
• Design engaging animations (e.g., successful trading effects, liquidity pool visualization)
• Establish reusable design component libraries to enhance team collaboration efficiency
• Optimize key pages (trading panels, asset lists) through user behavior analysis (heat maps, click-through rates)
• Collaborate with growth teams to design high-conversion Landing Pages and Activity Pages
• Build a multi-platform design system with Meme-inspired cross-platform design language (Web/App/Extension)
• Create a unique DeFi component library with distinctive design elements

Job Requirements

• 3+ years experience in brand design and UI/UX for digital products
• Strong portfolio demonstrating successful brand visual systems and UI improvements
• Expertise in creating design systems and component libraries
• Proficiency in design tools (Figma, Adobe Creative Suite, etc.) and prototyping tools
• Understanding of DeFi/crypto culture and ability to incorporate Meme elements tastefully
• Data-driven design approach with experience in user behavior analysis
• Excellent communication skills to collaborate with cross-functional teams
• Ability to balance creativity with functional design requirements
• Experience in animation design and micro-interactions is a plus
• Knowledge of front-end development constraints is beneficial

Preferred Qualifications

• Experience in fintech or cryptocurrency platforms
• Familiarity with trading platforms and their UI/UX challenges
• Understanding of Web3 design principles
• Background in motion graphics or interactive design