Job Description
1. External KOL Recruitment & Management: Responsible for identifying, inviting, testing, and signing mid-tier KOLs (Key Opinion Leaders), establishing a multi-platform KOL resource pool (including Douyin, Bilibili, Xiaohongshu, YouTube, Twitter, etc.). Develop a KOL rating system and standardized cooperation mechanisms to improve signing rates, engagement, and renewal rates, ensuring long-term stable collaboration and value realization. 2. Conversion Funnel Operations & Data-Driven Growth: Design testing models and incentive strategies around core objectives such as registration, KYC, deposits, and trading. Regularly analyze KOL conversion data to optimize content formats and distribution strategies. Build a high-conversion KOL tiering model to drive operational efficiency. 3. Content Collaboration & Material System Co-Creation: Collaborate with content teams and central production units to deliver high-quality materials (covers/titles/scripts/trend analysis), facilitating high-frequency cooperation and A/B testing implementation. Enhance KOL content exposure and conversion capabilities, forming a feedback-analysis-iteration loop. 4. Matrix Account Setup & AI Content Experiments: Rapidly incubate and manage small-to-medium-sized matrix accounts (including short video and information flow accounts). Construct experimental paths from trend tracking to conversion, scaling content dissemination. 5. Cross-Department Collaboration & Process Optimization: Work closely with marketing, operations, advertising, and technical teams to ensure smooth execution of KOL-related recruitment, conversion, incentives, and settlement processes. Collect KOL needs and user feedback to drive product optimization and service iteration, enhancing platform collaboration stickiness.
Job Requirements
- Education & Experience: Bachelor's degree or higher, with 3+ years of experience in KOL/influencer/livestreamer operations or social media channel management. Proven track record of independently signing ≥50 bloggers or building a KOL pool. Experience in crypto/Web3/CEX/financial/content-driven products is preferred.
- Professional Skills: Familiarity with KOL ecosystems, collaboration formats, and content styles on mainstream platforms (e.g., Douyin, Bilibili, YouTube, TikTok). Hands-on experience in KOL recruitment, DM script optimization, testing management, and incentive design. Ability to analyze conversion paths and KPIs, driving KOL strategies with data. Capable of collaborating with content/design/tech teams to deliver material packages, cooperation mechanisms, and performance reports.
- Soft Skills: Strong communication, logical thinking, and stress tolerance with a goal-oriented mindset. Project management skills to handle multiple complex tasks concurrently. Passionate about building from scratch (0→1) and scaling up (1→100).
Benefits
Supportive team environment, competitive salary, and fully remote work arrangement.
