Brand Manager at WEEX

Job Description

Key Responsibilities

• Develop and implement the exchange's brand promotion strategy, including advertising, event planning, and social media promotion to enhance brand awareness
• Manage and maintain the brand image of the exchange, ensuring consistency and accuracy in brand communication
• Plan and organize brand promotion activities, collaborating with operations and business teams to enhance brand exposure and influence
• Monitor and analyze market trends and competitor dynamics, adjusting brand promotion strategies to maintain competitive advantage
• Establish and maintain relationships with media, key opinion leaders, and partners to enhance website rankings within the industry
• Manage the budget and resources for brand promotion to ensure effective and efficient promotional activities
• Develop overseas market brand building strategies to enhance international competitiveness

Job Requirements

• Bachelor's degree in Marketing, Communications, or related field
• 3+ years of experience in brand management or marketing
• Proven track record in developing and executing successful brand strategies
• Strong analytical skills to assess market trends and competitor activities
• Excellent communication and relationship-building skills
• Experience in budget management and resource allocation
• Knowledge of international markets and cross-cultural brand strategies
• Ability to work collaboratively across multiple teams

Preferred Qualifications

• Experience in financial services or exchange platforms
• Multilingual capabilities for international market strategies
• Digital marketing expertise including social media and SEO