Brand Manager at Bitroo

Job Description

Key Responsibilities

• Brand Strategy: Develop comprehensive brand strategy planning and system construction aligned with company development strategy. Expand and optimize brand positioning to enhance brand image and influence.
• Event Planning: Oversee all aspects of brand planning, design, promotion, and management. Execute both online and offline brand activities while exploring user needs and product core values.
• Digital Marketing Integration: Implement data-driven marketing strategies by analyzing and interpreting marketing activity data. Continuously optimize integrated marketing plans based on market/product/user characteristics.
• Brand Marketing: Manage brand marketing activities including media placement, public opinion monitoring, MCN agency cooperation, and KOL partnerships. Develop innovative marketing approaches and resource integration.
• Industry Insights: Monitor industry trends and competitor dynamics. Conduct research and analysis to extract valuable insights for strategy adjustment and maintain industry influence.

Job Requirements

• Proven experience in brand strategy development and implementation
• Strong background in both online and offline marketing campaign execution
• Excellent data analysis skills with ability to derive actionable insights
• Experience in media placement, KOL collaboration, and public relations
• Deep understanding of market trends and consumer behavior
• Creative thinking with ability to develop innovative marketing solutions
• Strong project management and cross-functional collaboration skills
• Excellent communication and presentation abilities

Preferred Qualifications

• Experience in e-commerce or digital-first brands
• Background working with MCN agencies and top KOLs
• Familiarity with brand positioning in competitive markets
• Knowledge of integrated marketing across multiple channels