Job Description
We are seeking a dynamic KOL BD professional to join our remote Web3 team. This role focuses on identifying, recruiting, and managing Key Opinion Leaders (KOLs) across global platforms to enhance our brand presence and community engagement in the Web3 space.
Key Responsibilities
- Global KOL Screening and Expansion: Identify high-quality content creators across mainstream platforms including Twitter, YouTube, Weibo, Xiaohongshu, Instagram, etc. Establish and maintain a comprehensive database of domestic and international KOLs.
- Anchor Recruitment (KOLs & Amateurs): Recruit knowledgeable anchors and creators with expertise in Crypto/Web3 or strong content creation skills. Focus areas include market trend analysis, trading strategies, educational content, and live streaming participation.
- KOL Partnership Management: Develop and maintain sustainable cooperation mechanisms with KOLs through regular communication and engagement to boost content activity and loyalty.
- Cross-Team Collaboration & Effectiveness Tracking: Work closely with marketing, PR, and operations teams to plan campaigns, analyze collaboration data, and refine recruitment and operational strategies.
- Trend Insight & Ecosystem Development: Monitor industry trends and Web3 community developments to inform content strategies and recruitment approaches.
Job Requirements
- Proven experience in KOL/creator management or business development, preferably in Web3/Crypto.
- Strong network of content creators and influencers across global platforms.
- Excellent communication and relationship-building skills to foster long-term partnerships.
- Bilingual proficiency (English + Chinese) is highly preferred for cross-border collaboration.
- Analytical mindset to track performance metrics and optimize strategies.
- Passion for Web3, blockchain, and decentralized technologies.
Why Join Us?
This role offers the opportunity to shape the Web3 content landscape by connecting with top creators worldwide. You'll work in a fast-paced, innovative environment with a team passionate about blockchain technology and community growth.
