Campaign Manager at VALR

Job Description

Key Responsibilities

• Develop comprehensive campaign plans with performance tracking systems to measure outcomes and refine strategies.
• Work closely with the events manager to create on-the-ground campaigns that align with broader marketing objectives.
• Collaborate creatively with the design team to produce compelling promotional materials that enhance brand visibility.
• Coordinate with the social media team to ensure consistent and extensive promotion across platforms.
• Partner with the digital marketing manager and other departments to optimize on-platform incentive structures for maximum engagement.
• Conduct A/B testing and leverage data insights to continuously improve campaign effectiveness and ROI.
• Implement strategies for building and maintaining strong relationships with influencers and affiliates to expand the network.
• Stay informed about industry trends and emerging influencers to identify new opportunities for growth.
• Collaborate with the digital marketing manager to design innovative affiliate marketing strategies that align with business goals.
• Track performance metrics and optimize Cost per Acquisition (CPA) to ensure efficient resource allocation.

Job Requirements

• Proven experience in campaign design and execution, with a track record of successful performance tracking and optimization.
• Strong collaboration skills to work effectively with cross-functional teams including events, design, social media, and digital marketing departments.
• Excellent analytical abilities to interpret data and make data-driven decisions for campaign refinement.
• Knowledge of affiliate marketing frameworks and strategies to build and sustain partnerships with influencers and affiliates.
• Ability to stay updated on market trends and adapt strategies to leverage emerging opportunities in the industry.
• Proficiency in digital marketing tools and platforms to manage incentive structures and track performance metrics.
• Attention to detail and problem-solving skills to address challenges in campaign execution and affiliate relationship management.
• Communication skills to present findings and strategies to stakeholders and team members.
• Organizational skills to manage multiple campaigns and affiliate initiatives simultaneously.
• Adaptability to work in a fast-paced environment and adjust to changing marketing priorities.