Job Description
This position is responsible for leading and executing comprehensive global public relations and marketing initiatives. The candidate will develop and implement strategic campaigns across multiple channels, including press releases, media relations, and social media platforms. They will drive brand awareness through innovative marketing strategies that align with the company's business objectives and market positioning. The role involves managing marketing budgets, allocating resources effectively, and ensuring campaigns meet financial and operational targets. Additionally, the individual will create detailed marketing plans and proposals for internal stakeholders and external clients, while overseeing the execution of campaigns by third-party agencies. They will also mentor and guide marketing professionals, fostering a collaborative team environment. Continuous research and analysis of industry trends are required to maintain a competitive edge in the market.
Key Responsibilities
- Lead and execute global PR projects, including developing and pitching press releases, managing media relations, and coordinating social media campaigns across different regions and platforms.
- Drive brand awareness initiatives through creative and strategic marketing campaigns that align with the company's overall business goals and market positioning.
- Develop and manage marketing budgets, ensuring optimal allocation of resources to various channels and initiatives while maintaining fiscal responsibility.
- Create comprehensive marketing plans and strategies that integrate with the company's long-term vision and short-term objectives, including market research and competitor analysis.
- Formulate detailed marketing proposals and presentations for clients, senior management, and cross-functional teams to communicate campaign value and outcomes.
- Collaborate with and manage external marketing agencies, ensuring campaigns are executed on time, within budget, and in compliance with brand guidelines.
- Oversee and mentor a team of marketing professionals, providing guidance on campaign execution, content creation, and performance optimization.
- Stay up-to-date on the latest trends and best practices in marketing and PR, incorporating innovative approaches to enhance campaign effectiveness.
- Monitor campaign performance through analytics tools and adjust strategies as needed to maximize ROI and audience engagement.
- Develop and maintain relationships with key media contacts, influencers, and industry partners to support brand visibility and credibility.
Job Requirements
- Proven experience in global PR and marketing, with a minimum of 5 years in strategic campaign management and brand development.
- Strong understanding of digital marketing platforms, including SEO, SEM, social media marketing, and content management systems.
- Excellent communication and interpersonal skills, with the ability to articulate complex ideas clearly to both internal and external stakeholders.
- Proficiency in data analysis and interpretation, using tools like Google Analytics, CRM software, and marketing automation platforms to track campaign performance.
- Ability to create visually compelling presentations and reports that showcase campaign results and strategic insights to senior management.
- Knowledge of international market dynamics and cultural nuances to tailor campaigns effectively for global audiences.
- Leadership experience in managing cross-functional teams and external agencies, with a track record of successful project delivery.
- Strong organizational skills to prioritize tasks, manage deadlines, and coordinate multiple campaigns simultaneously.
- Fluency in English and at least one additional language to communicate with international clients and partners.
- Ability to adapt to changing market conditions and pivot strategies to maintain brand relevance and competitiveness.
- Experience with content creation tools, including graphic design software, video editing platforms, and copywriting resources.
- Knowledge of legal and ethical standards in PR and marketing to ensure compliance with global regulations and brand guidelines.
- Ability to develop and implement metrics-driven strategies to evaluate campaign success and optimize future initiatives.
- Strong problem-solving skills to address challenges in campaign execution, media outreach, and team management.
- Experience with budget forecasting and financial planning to allocate resources effectively across marketing channels.
- Ability to collaborate with internal departments such as sales, product development, and customer service to align marketing efforts with business goals.
- Knowledge of emerging technologies and platforms in the marketing industry to stay ahead of market trends.
- Strong time management skills to balance multiple projects, meet deadlines, and maintain high-quality output.
- Ability to provide mentorship and professional development opportunities to team members to enhance overall marketing capabilities.
