Job Description
Seeking a dynamic professional to manage international communication and brand strategy development for Japanese market. This role involves translating and localizing medium-length articles, crafting culturally relevant content for diverse platforms, and executing comprehensive marketing initiatives to expand creator and player communities. Responsibilities include coordinating with creators for event planning, managing media relations, and collaborating across departments to optimize marketing budgets for maximum impact.
Key Responsibilities
- Develop and implement brand positioning strategies tailored to different channels, ensuring alignment with market awareness goals and customer retention objectives
- Execute marketing campaigns focused on acquiring creators and players through data-driven approaches and content innovation
- Plan and manage events in collaboration with creators, including both virtual and physical formats, to enhance community engagement
- Coordinate cross-departmental efforts to allocate marketing budgets effectively, prioritizing cost-efficient solutions with high ROI
- Monitor and analyze campaign performance metrics to refine strategies and improve conversion rates
- Develop content calendars and manage editorial workflows for consistent brand messaging across platforms
- Engage in competitive analysis to identify market trends and opportunities for brand differentiation
- Collaborate with design teams to create visually compelling materials that support brand positioning efforts
- Conduct audience research to better understand target demographics and tailor communication strategies accordingly
- Manage relationships with Japanese media outlets, KOLs, and industry partners to maintain brand visibility
Job Requirements
- Proficiency in Japanese language and cultural nuances for accurate content localization
- Strong understanding of digital marketing principles and campaign management methodologies
- Experience in developing brand strategies for international markets, preferably with Japanese focus
- Excellent communication skills for cross-cultural collaboration with creators and media partners
- Ability to analyze market data and translate insights into actionable marketing plans
- Knowledge of budget allocation frameworks and cost-benefit analysis for marketing initiatives
- Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva) for visual and written materials
- Experience with social media platforms and content distribution channels for brand promotion
- Strong organizational skills to manage multiple projects simultaneously with tight deadlines
- Ability to work independently while maintaining collaborative relationships across departments
- Excellent problem-solving skills to address challenges in international marketing execution
- Proficiency in SEO and content optimization techniques for maximum reach and engagement
- Experience with analytics platforms (e.g., Google Analytics, social media insights) for campaign evaluation
- Knowledge of influencer marketing strategies and KOL collaboration frameworks
