Job Description
As a core member of the event planning team, you will be responsible for designing and executing cross-regional marketing activities that align with business objectives. This role requires a deep understanding of market dynamics, user behavior, and product features to create localized event strategies that maximize engagement and conversion. You will lead the coordination of multi-functional resources including market research, community management, channel partnerships, and internal operations to ensure seamless execution of campaigns. Key responsibilities include analyzing activity performance data, identifying optimization opportunities, and iterating on event frameworks to enhance user retention. Additionally, you will collaborate with product and platform teams to integrate event requirements into broader product development cycles, ensuring alignment with brand positioning and market trends. You will also be tasked with developing comprehensive event documentation for internal reference and audit purposes, and maintaining a centralized knowledge base for campaign best practices.
Key Responsibilities
- Design and execute cross-regional marketing events that align with business goals and user acquisition targets
- Conduct in-depth market research to identify regional opportunities and tailor event strategies accordingly
- Coordinate with community managers to create engaging content and optimize user participation
- Collaborate with channel partners to develop mutually beneficial event collaborations and partnerships
- Oversee internal operations to ensure timely execution of event logistics and resource allocation
- Monitor and analyze campaign performance metrics to identify areas for improvement
- Implement data-driven optimizations to enhance user engagement and conversion rates
- Develop and maintain event documentation for transparency and knowledge sharing
- Conduct post-event analysis to evaluate outcomes and refine future strategies
- Ensure compliance with legal requirements and data privacy regulations in all event activities
- Adapt event strategies to evolving market conditions and business priorities
- Present campaign insights and recommendations to senior stakeholders for strategic decision-making
- Manage event calendars and timelines to coordinate with cross-functional teams effectively
- Develop creative event concepts that align with brand identity and market trends
- Collaborate with product teams to ensure event requirements are integrated into product development cycles
- Optimize conversion funnels through iterative testing and refinement of event mechanics
- Monitor user psychology and behavioral patterns to create compelling event experiences
- Utilize project management tools to track task progress and maintain timeline adherence
- Stay updated on industry trends and competitor activities to maintain a competitive edge
- Develop budget plans and allocate resources efficiently for large-scale event execution
Job Requirements
- 3+ years of experience in event planning, marketing strategy, or related fields with proven success in driving user growth metrics
- Proficiency in data analysis tools (Excel, SQL, Google Analytics) and ability to interpret user engagement metrics to inform decision-making
- Strong cross-functional collaboration skills to work with market teams, community managers, channel partners, and product developers
- Excellent creative problem-solving abilities to design innovative activity mechanics and optimize conversion funnels
- Ability to develop and execute localized event strategies based on regional market characteristics and user demographics
- Experience with campaign lifecycle management from concept development to post-event analysis and optimization
- Knowledge of digital marketing channels (social media, email, in-app notifications) and their integration into event planning
- Strong communication skills to present data insights and strategy recommendations to stakeholders
- Ability to manage multiple projects simultaneously while maintaining attention to detail and quality standards
- Experience with A/B testing and iterative improvements to activity design and execution processes
- Understanding of user psychology and behavioral economics to create compelling event experiences
- Proficiency in using project management tools (Trello, Asana) for task coordination and timeline management
- Ability to analyze market trends and competitor activities to maintain a competitive edge in event planning
- Experience with budget planning and resource allocation for large-scale events and campaigns
- Knowledge of event KPIs (conversion rate, retention rate, engagement metrics) and their measurement methodologies
- Ability to develop data-driven reports to communicate event performance and optimization outcomes
- Experience with creating and managing event calendars, timelines, and execution plans
- Understanding of legal and compliance requirements for event planning and user data handling
- Ability to adapt event strategies to changing market conditions and business priorities
Qualifications & Skills
- Proven track record in delivering high-impact marketing campaigns with measurable ROI across diverse markets
- Advanced proficiency in data visualization tools (Tableau, Power BI) to communicate complex insights effectively
- Excellent command of English for clear communication with global teams and stakeholders
- Ability to lead and mentor junior team members in event planning and execution processes
- Strong understanding of SEO/SEM principles for event-driven content optimization
- Experience with CRM systems (HubSpot, Salesforce) to track user interactions and campaign effectiveness
- Knowledge of event automation platforms to streamline repetitive tasks and improve efficiency
- Ability to develop and implement event risk management plans for unexpected challenges
- Experience with event budget forecasting and cost-saving initiatives for large-scale projects
- Proficiency in event analytics frameworks to measure campaign success against business KPIs
- Ability to create and maintain event compliance checklists for regulatory adherence
- Strong organizational skills to manage complex event workflows and deadlines
- Experience with event stakeholder management to align expectations and secure buy-in
- Knowledge of event scalability strategies to accommodate growing user bases
- Ability to develop event contingency plans for potential disruptions
- Experience with event performance benchmarking against industry standards
- Proficiency in event reporting templates for standardized data presentation
- Ability to conduct event impact assessments to measure long-term business value
