Growth Lead at Chakra

Full Time1 month ago
Employment Information
Job Description

We are seeking a strategic and data-driven professional to lead our marketing and growth initiatives. This role involves developing comprehensive strategies, analyzing market trends, and driving user engagement across Toc/ToB business segments. The ideal candidate will combine analytical rigor with creative problem-solving to propel brand growth in dynamic markets.

Key Responsibilities
  • Strategy formulation and execution: Develop and implement marketing strategies covering Toc/ToB business development, partnership relationships, marketing, and community engagement to ensure multidimensional brand growth
  • Market analysis and opportunity exploration: Conduct in-depth analysis of market dynamics, project ecosystems, and competitive landscapes to identify growth opportunities through qualitative and quantitative data
  • Data-driven growth strategy: Build and implement metrics-based strategies to optimize user acquisition, retention, and engagement
  • Overall project management: Ensure project integrity through material delivery management, problem resolution, conflict coordination, and cross-team communication
  • Industry awareness: Monitor cryptocurrency and metaverse trends to adapt growth strategies to evolving market conditions
  • Team leadership: Coordinate operations teams, design functional processes, implement assessment mechanisms, and collaborate with R&D and marketing departments
Job Requirements
  • 5+ years experience in strategic marketing or growth roles, preferably in tech or digital sectors
  • Proven track record in developing and executing successful marketing strategies
  • Strong analytical skills with experience in both qualitative and quantitative market research
  • Excellent project management abilities with experience coordinating cross-functional teams
  • Deep understanding of cryptocurrency/blockchain or metaverse ecosystems
  • Experience building data-driven growth models and performance metrics
  • Outstanding communication and leadership skills
  • Ability to thrive in fast-paced, evolving environments
Preferred Qualifications
  • Experience working in global markets or multicultural environments
  • Background in both B2B and B2C marketing strategies
  • Familiarity with community-driven growth models
  • Technical understanding of blockchain technologies
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