Job Description
Develop comprehensive growth strategies aligned with business stages and user needs, including defining growth objectives, target audiences, channel strategies, campaign mechanisms, and resource allocation. Drive the execution of actionable growth plans.
Independently design growth campaigns focused on card game users' collection, card-drawing, and trading demands. Leverage new product launches, IP trends, and key event milestones to create acquisition, first-purchase, repurchase, and re-engagement activities. Oversee the entire process from ideation to post-campaign analysis.
Create detailed PRDs for campaign pages and related features, specifying user flows, page logic, rules, reward systems, exception handling, and data tracking. Collaborate directly with product, design, and development teams to facilitate requirement reviews, development, QA, and deployment.
Identify and cultivate KOL partnerships within card collecting, gaming, and Web3 communities. Manage end-to-end collaboration including outreach, negotiation, co-creation, and content scheduling. Partner with BD to implement campaigns, evaluating performance through metrics like qualified signups, conversion rates, and CAC to optimize partnership portfolios.
Own full-funnel performance from user acquisition to registration, participation, first purchase, and retention. Prioritize quality user growth, new payer conversion rates, CAC, and campaign ROI, implementing data-driven optimizations.
Coordinate cross-functional execution with BD, community, and operations teams by breaking down tasks, establishing timelines, and ensuring delivery. Proactively resolve interdepartmental challenges while maintaining leadership alignment on objectives and outcomes.
Key Responsibilities
- Formulate and execute holistic growth roadmaps
- Design and implement user acquisition/retention campaigns
- Produce technical documentation for campaign features
- Develop and manage KOL partnership programs
- Analyze conversion funnels and optimize performance
- Lead cross-team collaboration and project management
Job Requirements
- Proven experience owning end-to-end growth initiatives with measurable results
- Deep understanding of collectible card users' psychology and behaviors (TCG experience preferred)
- Demonstrated KOL management skills from selection to performance evaluation
- Strong analytical capability to diagnose conversion bottlenecks and test solutions
- Self-starter mentality with ability to prioritize in fast-paced environments
- Exceptional cross-functional collaboration skills
Preferred Qualifications
- Experience with Pokémon/Sports cards/TCG/grading platforms
- Background in gaming monetization or user lifecycle management
- Track record of building growth systems from scratch or achieving results with limited budgets
Benefits
Annual performance bonus
Professional development opportunities
Flexible work arrangements
Industry networking events
