Marketing Lead at Huobi

Job Description

Key Responsibilities

• Lead the creation and execution of global brand strategy, ensuring alignment with corporate goals and market demands. This involves conducting in-depth brand audits, identifying opportunities for differentiation, and implementing strategic initiatives across diverse markets.
• Coordinate cross-functional collaboration between departments such as marketing, product development, sales, and customer service to ensure brand consistency. This includes managing resource allocation, resolving interdepartmental conflicts, and fostering a unified brand vision throughout the organization.
• Monitor evolving market trends, consumer behavior, and competitor activities through data analysis and market research. Utilize insights to refine brand strategies, adapt to changing environments, and maintain a competitive edge in the industry.
• Develop and execute brand communication plans that encompass both internal and external audiences. This includes creating compelling brand stories, managing brand-related content across digital and traditional platforms, and ensuring consistent messaging in all brand touchpoints.
• Oversee the implementation of brand activities such as events, sponsorships, and partnerships, ensuring they meet strategic objectives and deliver measurable results. This involves budget management, stakeholder engagement, and post-campaign evaluation to optimize future initiatives.
• Collaborate with external agencies, influencers, and media partners to amplify brand visibility and reach. This includes negotiating partnerships, managing brand collaborations, and ensuring alignment with brand values in all external interactions.
• Stay updated on industry trends, technological advancements, and regulatory changes that may impact brand operations. Proactively adjust brand strategies to ensure compliance, innovation, and long-term viability of the brand.
• Provide leadership and guidance to junior team members, fostering a culture of brand excellence and continuous improvement. This includes mentoring, training, and knowledge sharing to enhance team capabilities and brand execution quality.
• Develop brand-related KPIs and metrics to measure the effectiveness of brand initiatives. Analyze performance data to identify areas for improvement and report findings to senior management for strategic decision-making.
• Ensure brand compliance with legal, ethical, and cultural standards across global markets. This involves managing brand risk, addressing potential issues, and maintaining a positive brand reputation in all regions of operation.

Job Requirements

• Minimum of 5 years of experience in brand management, marketing strategy, or related fields, with a proven track record of successful global brand campaigns.
• Strong understanding of brand architecture, positioning, and equity concepts, coupled with expertise in developing and executing brand strategies across diverse markets.
• Excellent analytical skills to interpret market data, consumer insights, and competitive intelligence, enabling data-driven decision-making for brand optimization.
• Proficiency in digital marketing tools and platforms, including SEO, social media management, and content marketing, to support modern brand communication strategies.
• Exceptional communication and interpersonal skills to effectively collaborate with internal teams, external partners, and stakeholders while maintaining brand consistency.
• Ability to manage multiple projects simultaneously, with strong organizational skills to prioritize tasks and meet deadlines for brand initiatives.
• Fluency in English and at least one additional language to facilitate cross-cultural brand communication and international market engagement.
• Advanced knowledge of brand measurement techniques, including ROI analysis, brand health tracking, and customer sentiment analysis, to evaluate brand performance.
• Experience with brand portfolio management, including the development of brand hierarchies, brand extensions, and brand licensing strategies.
• Strong leadership qualities with the ability to inspire and guide teams toward achieving brand objectives, while maintaining a high standard of brand integrity and quality.