Job Description
This role is pivotal in driving the growth and visibility of the Berachain ecosystem through strategic marketing initiatives. The ideal candidate will be responsible for developing and executing data-driven campaigns that align with business development and engineering milestones. They will also play a key role in expanding the user base by promoting the ecosystem across traditional and crypto-native platforms. Additionally, the position involves organizing both in-person and virtual events to engage the community and foster ecosystem development. The candidate will manage logistics for content creation related to advertising campaigns and events, ensuring seamless execution. They will also focus on quantifying user acquisition, retention, and growth across diverse userbases and archetypes. A critical aspect of the role is analyzing the ROI and expected value of marketing efforts, collaborating with internal stakeholders to identify high-impact opportunities. The individual will maintain a deep understanding of the blockchain market and competition, using this knowledge to inform marketing decisions. Cross-functional collaboration with design, engineering, business development, and other teams is essential to support product launches and continuous improvement. Finally, the candidate will act as a user and protocol advocate, engaging with stakeholders to gather insights and feedback on product development.
Key Responsibilities
- Develop and implement data-driven marketing campaigns and initiatives that align with business development and engineering milestones.
- Evangelize and onboard new users through the Berachain ecosystem using traditional and crypto-native mediums such as Twitter Spaces, Discord, and others.
- Organize in-person and virtual events to strengthen community engagement and ecosystem growth.
- Direct logistics for content creation across advertising campaigns and associated events, ensuring timely and effective delivery.
- Drive and quantify user acquisition, retention, and growth metrics across multiple userbases and archetypes.
- Determine the ROI and expected value of marketing initiatives, collaborating with internal stakeholders to identify high-value opportunities.
- Develop and maintain a comprehensive understanding of the blockchain market, competition, and industry trends to inform marketing strategies.
- Work cross-functionally with design, engineering, business development, and other teams to ensure successful product launches and ongoing improvements.
- Act as a user and protocol advocate, regularly engaging with users, protocols, and stakeholders to gather insights and feedback on product development.
Job Requirements
- Proven experience in marketing campaign development and execution, preferably within the blockchain or cryptocurrency space.
- Strong analytical skills with the ability to interpret data and derive actionable insights for marketing strategies.
- Excellent communication and interpersonal skills to effectively onboard users and collaborate with cross-functional teams.
- Proficiency in using traditional and crypto-native marketing channels including social media, forums, and community platforms.
- Ability to manage logistics and coordinate content creation for advertising campaigns and events.
- Experience in quantifying user acquisition, retention, and growth metrics across diverse userbases.
- Knowledge of blockchain technology, market dynamics, and competitive landscape to support informed decision-making.
- Collaboration skills to work with design, engineering, business development, and other teams for product launches and improvements.
- Strong advocacy skills to represent the Berachain ecosystem and engage with users and protocols effectively.
- Excellent time management and organizational skills to handle multiple priorities simultaneously.
- Ability to adapt to fast-paced environments and stay updated with emerging trends in the blockchain industry.
- Proficiency in using marketing tools and platforms for campaign tracking, analytics, and reporting.
- Experience in creating and maintaining marketing content for various audiences and platforms.
- Strong problem-solving skills to address challenges in user engagement and campaign performance.
- Ability to work independently and as part of a team to achieve marketing objectives.
- Excellent written and verbal communication skills to present marketing strategies and results to stakeholders.
- Knowledge of SEO, content marketing, and digital advertising principles to enhance campaign effectiveness.
- Experience in developing and maintaining relationships with users, protocols, and community stakeholders.
- Ability to analyze market trends and competitor activities to identify opportunities for growth and innovation.
