Marketing Manager at moledao

Job Description

Key Responsibilities

• Operate and manage Moledao's bilingual community platform, ensuring seamless functionality in both Chinese and English. This includes monitoring user engagement, addressing community concerns, and implementing updates to improve the user experience.
• Maintain and promote MoleEdu's educational curriculum system by analyzing market trends, identifying opportunities for improvement, and creating content to highlight the value of the programs.
• Support a series of online and offline activities, such as MoleGather, by coordinating logistics, managing event timelines, and assisting with promotional efforts to maximize participation and impact.
• Manage and update partner databases by organizing contact information, tracking collaboration progress, and ensuring data accuracy for effective relationship management.
• Maintain and manage key customer relationships by providing exceptional support, addressing inquiries, and fostering long-term engagement through personalized communication and feedback mechanisms.
• Participate in necessary meetings, including strategy sessions and project updates, and create detailed meeting minutes to document decisions, action items, and next steps for team alignment.
• Conduct market research to gather insights on consumer behavior, competitor activities, and industry developments, contributing to data-driven marketing strategies.
• Collaborate with the marketing team to develop and execute content calendars, ensuring timely delivery of promotional materials across multiple channels.
• Assist in the creation of marketing campaigns, including social media posts, email newsletters, and promotional videos, to engage the target audience effectively.
• Monitor and analyze the performance of marketing initiatives using tools like Google Analytics and social media insights, providing regular reports to stakeholders.
• Support the development of customer personas and segmentation strategies to tailor marketing efforts to specific audience needs.
• Contribute to the design and implementation of customer retention programs, including loyalty incentives and follow-up campaigns.
• Assist in the coordination of vendor partnerships, ensuring smooth collaboration and alignment with marketing goals.
• Participate in the creation of marketing budgets and resource allocation plans, helping to optimize spending for maximum ROI.
• Support the development of brand guidelines and visual identity standards to maintain consistency across all marketing materials.
• Collaborate with the product team to gather feedback on educational content and suggest improvements based on user needs and market trends.

Job Requirements

• Proficient in digital marketing tools and platforms, including social media management systems, email marketing software, and analytics platforms.
• Strong organizational and time management skills to handle multiple tasks simultaneously and meet deadlines efficiently.
• Excellent communication skills, both written and verbal, to collaborate with team members and interact with customers and partners effectively.
• Ability to work independently and take initiative in identifying opportunities for improvement and implementing solutions.
• Basic understanding of educational content and curriculum development to contribute meaningfully to marketing strategies.
• Knowledge of customer relationship management (CRM) systems and database maintenance techniques to manage partner and customer data effectively.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) for creating reports, managing data, and presenting findings.
• Strong attention to detail to ensure accuracy in data entry, report creation, and campaign execution.
• Ability to adapt to a fast-paced environment and handle changing priorities with flexibility and resilience.
• Basic proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) to support visual content creation for marketing campaigns.
• Understanding of SEO and content optimization principles to improve the visibility of educational resources and marketing materials.
• Ability to analyze data and provide actionable insights to support marketing decisions and strategy development.
• Strong teamwork skills to collaborate with cross-functional teams, including marketing, product, and operations, to achieve organizational goals.
• Knowledge of event management processes and tools to support the planning and execution of online and offline activities.
• Proficient in using project management tools (e.g., Trello, Asana) to track tasks, deadlines, and progress for marketing initiatives.
• Ability to create and maintain marketing documentation, including campaign plans, meeting minutes, and performance reports.
• Basic understanding of marketing analytics and KPI tracking to measure the success of initiatives and provide feedback for improvement.
• Strong problem-solving skills to address challenges in community management, curriculum promotion, and customer relationship maintenance.
• Ability to work with minimal supervision and take ownership of assigned tasks while maintaining a high level of professionalism.
• Knowledge of educational industry trends and market dynamics to contribute to innovative marketing strategies and content development.