Marketing Manager at Backwave
Full Time1 month ago
Employment Information
Job Description
This position is responsible for the strategic execution and planning of brand and community operations within the market. The candidate will develop comprehensive activity plans tailored to overseas market conditions and user attributes, ensuring the successful implementation of marketing initiatives. Key responsibilities include overseeing user retention, engagement, conversion, and recall strategies, with a focus on hierarchical user management to achieve business objectives at various stages. The role also involves designing and writing diverse marketing brand promotion plans and promotional copy, while monitoring activity data and effectiveness to refine strategies. Additionally, the candidate will conduct in-depth analysis of competitors' functions, identify market differentiation opportunities, and continuously optimize market strategies to enhance competitiveness.
Key Responsibilities
- Lead the execution and planning of brand and community operations, aligning with overall market goals and objectives
- Develop and implement activity plans based on overseas market conditions, user demographics, and behavioral data
- Monitor and analyze activity performance metrics to assess effectiveness and make data-driven adjustments
- Design and execute user retention strategies, including personalized engagement programs and conversion optimization tactics
- Implement hierarchical user segmentation frameworks to target specific audience groups at different business stages
- Create compelling marketing content and promotional copy for various platforms, ensuring brand consistency and messaging clarity
- Conduct competitive analysis to identify market gaps, differentiate brand positioning, and refine strategic approaches
- Collaborate with cross-functional teams to align operational strategies with product development and sales initiatives
- Track key performance indicators (KPIs) related to user engagement, conversion rates, and brand awareness
- Develop and maintain a comprehensive understanding of market trends, consumer behavior, and digital marketing best practices
Job Requirements
- Proven experience in market operations, with a focus on community and social media management
- Strong background in brand strategy development and execution, preferably with international market experience
- Excellent analytical skills to interpret market data, user behavior, and competitive landscape insights
- Ability to create and manage activity plans that align with business objectives and market conditions
- Proficiency in user segmentation techniques and lifecycle management strategies
- Experience in developing marketing content and promotional copy for digital platforms
- Knowledge of marketing analytics tools and metrics to evaluate campaign performance
- Strong communication skills to collaborate with internal teams and external stakeholders
- Ability to conduct competitive analysis and provide actionable recommendations for strategy optimization
- Preference for candidates with experience in providing offline full-time mentorship training programs
- Excellent organizational skills to manage multiple projects simultaneously
- Proficiency in data visualization tools to present market insights and performance reports
- Ability to adapt strategies to changing market dynamics and consumer preferences
- Strong problem-solving skills to address operational challenges and improve market effectiveness
- Experience with social media platforms and community management tools for campaign execution
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