Job Description
The ACE Animals project requires a dedicated marketing professional to lead and implement comprehensive strategies that drive brand growth and community engagement. This role will focus on developing innovative promotional campaigns, analyzing market trends, and identifying opportunities to enhance the project's visibility and appeal. The ideal candidate will work closely with cross-functional teams to align marketing efforts with business objectives, while also maintaining a strong connection with the target audience through consistent communication and feedback loops.
Key Responsibilities
- Develop and execute market plans tailored to the ACE Animals project's goals, including market research, competitor analysis, and audience segmentation.
- Design and implement promotional campaigns across digital and traditional channels to increase brand awareness and user acquisition.
- Monitor and analyze marketing performance metrics to optimize strategies and improve ROI, utilizing tools like Google Analytics and social media insights.
- Collaborate with product and operations teams to ensure marketing initiatives are aligned with project development timelines and user experience standards.
- Build and maintain relationships with influencers, partners, and community stakeholders to foster brand loyalty and expand market reach.
- Stay updated on industry trends, consumer behavior, and emerging technologies to adapt marketing approaches and maintain a competitive edge.
- Prepare regular reports to communicate campaign results, market insights, and strategic recommendations to senior management.
Job Requirements
- Proven experience in marketing strategy development and execution, preferably within the pet industry or related niche markets.
- Strong understanding of digital marketing channels including SEO, SEM, social media marketing, and content creation.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable marketing plans.
- Proficiency in using marketing automation tools, CRM systems, and project management software to streamline workflows.
- Ability to create compelling visual content and copy for campaigns, with a focus on brand storytelling and audience engagement.
- Excellent communication and interpersonal skills, with the capacity to collaborate effectively with diverse teams and stakeholders.
- Knowledge of community management best practices, including moderating online discussions, managing brand reputation, and fostering user-generated content.
- Strong organizational skills to manage multiple projects simultaneously while meeting tight deadlines and maintaining high-quality standards.
- Fluency in English, with additional language skills preferred for international market expansion.
- Proven track record of achieving marketing objectives, including measurable increases in brand awareness and user base growth.
