Operation Manager at Binance

Job Description

Key Responsibilities

• Develop and implement comprehensive content operations strategies that align with Binance's business goals and brand identity.
• Lead the creation and execution of Feed and Live content activities, ensuring consistency in quality and relevance to target audiences.
• Collaborate with product teams to integrate content into new features and improve existing ones, contributing to product development cycles.
• Manage live streaming schedules, budgets, and resources to ensure seamless execution of events while maintaining cost efficiency.
• Monitor and analyze content performance indicators using tools like Google Analytics, Social Media Insights, and engagement metrics.
• Coordinate with marketing, design, and technical teams to support the production and optimization of content assets.
• Identify content trends and opportunities for innovation to enhance user experience and drive platform growth.
• Ensure compliance with content guidelines and brand standards across all operations.
• Provide regular reporting on content performance, budget utilization, and operational outcomes to stakeholders.
• Act as a liaison between internal teams and external partners to streamline content production and distribution processes.

Job Requirements

• Minimum of a bachelor's degree in marketing, communications, or a related field, with a preference for a master's degree or equivalent experience.
• Proven experience in content operations, preferably within the fintech or cryptocurrency industry, with a minimum of 3 years in a similar role.
• Strong proficiency in content strategy development, including SEO optimization, audience segmentation, and content calendar management.
• Expertise in live streaming operations, including platform management (e.g., YouTube, Twitch, Facebook Live), technical coordination, and audience engagement tactics.
• Advanced skills in data analysis and interpretation, with experience using tools like Excel, Google Analytics, and social media dashboards.
• Excellent communication and collaboration abilities to work effectively with product, marketing, and engineering teams.
• Ability to manage multiple projects simultaneously, with a focus on meeting deadlines and maintaining operational efficiency.
• Proficiency in cross-functional coordination, including budget allocation, resource planning, and stakeholder management.
• Strong organizational skills to oversee content workflows and ensure smooth execution of events.
• Knowledge of content marketing best practices, including storytelling, brand consistency, and user-centric content creation.
• Fluency in English, with additional language skills (e.g., Chinese, Vietnamese) being a plus for global content coordination.
• Ability to adapt to fast-paced environments and handle evolving content demands with flexibility and creativity.
• Experience with content management systems (CMS) and digital asset management tools is preferred.
• Proven track record of driving measurable improvements in content performance and user engagement metrics.