Operation Manager at MEXC

Job Description

Key Responsibilities

• Oversee daily content operations and maintenance on social media platforms like Twitter and Telegram, ensuring consistent quality and alignment with brand messaging to build and sustain a loyal audience.
• Develop and implement thematic campaigns and promotional activities based on business objectives, collaborating with cross-functional teams to coordinate resources and execute initiatives effectively.
• Monitor and analyze key performance metrics such as content exposure, click-through rates, and user interaction data to refine strategies and improve campaign outcomes.
• Actively track social media trends and community sentiment, promptly addressing negative feedback, clarifying misinformation, and providing timely responses to maintain a positive brand image.
• Collaborate with marketing and customer service teams to ensure cohesive communication and resolve issues related to community engagement or public perception.
• Stay updated on platform algorithms and user behavior to continuously optimize content strategies and adapt to evolving digital landscapes.
• Prepare detailed reports on campaign performance, audience insights, and operational challenges to support data-driven decision-making.
• Contribute to the creation of localized content calendars, ensuring alignment with cultural holidays, events, and regional preferences to enhance relevance and engagement.
• Engage in A/B testing of promotional materials to identify the most effective content formats and messaging strategies for the Japanese audience.
• Work closely with legal and compliance teams to ensure all content adheres to local regulations and platform guidelines, minimizing risks of censorship or policy violations.

Job Requirements

• Proven experience in social media operations, preferably with a focus on Japanese markets or platforms like Twitter and Telegram, with a track record of increasing user engagement and community growth.
• Excellent command of the Japanese language, including reading, writing, and speaking proficiency, to ensure accurate communication and cultural relevance in content creation and audience interaction.
• Strong analytical skills to interpret data from social media analytics tools, identify trends, and translate insights into actionable strategies for content optimization.
• Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines while maintaining high-quality output across all platforms.
• Knowledge of digital marketing fundamentals, including SEO, SEM, and content marketing, to support comprehensive campaign planning and execution.
• Experience in crisis management for online communities, with a focus on mitigating reputational risks through proactive monitoring and swift, empathetic responses to negative feedback.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and data visualization software to streamline workflows and present insights clearly.
• Excellent communication and interpersonal skills to collaborate with internal teams and external partners while maintaining a professional tone in all interactions.
• Ability to adapt content strategies to align with regional cultural norms and consumer preferences, ensuring authenticity and resonance with the target audience.
• Strong organizational skills to maintain detailed records of content performance, campaign timelines, and community feedback for future reference and improvement.
• Knowledge of community management best practices, including moderation techniques and user segmentation, to foster a positive and inclusive online environment.
• Experience in creating and managing content calendars, ensuring consistent posting schedules and alignment with brand messaging across platforms.
• Ability to conduct competitor analysis and benchmark performance metrics to identify opportunities for improvement and innovation in content strategies.
• Proficiency in translating business goals into measurable KPIs and tracking progress through regular performance reviews and adjustments.
• Excellent problem-solving skills to address challenges related to content performance, community engagement, or platform-specific issues in a timely manner.
• Knowledge of content monetization strategies, including affiliate marketing or sponsored content, to support revenue generation while maintaining brand integrity.
• Ability to work independently and take initiative in identifying and implementing improvements to content operations and community engagement tactics.
• Strong attention to detail to ensure accuracy in content creation, data analysis, and communication with stakeholders and team members.
• Experience in managing content budgets and allocating resources efficiently to maximize ROI on promotional campaigns and platform activities.
• Ability to stay updated on industry trends, emerging platforms, and cultural shifts to maintain a competitive edge in content strategy development.