Job Description
This role is dedicated to managing and optimizing content operations within the Japanese market, with a focus on enhancing user engagement and community growth. The primary responsibilities involve maintaining and updating content across platforms such as Twitter and Telegram, while also developing and executing strategies to expand the fan base and improve user retention. The position requires a deep understanding of digital marketing principles and the ability to adapt content to local cultural contexts to maximize impact.
Key Responsibilities
- Oversee daily content operations and maintenance on social media platforms like Twitter and Telegram, ensuring consistent quality and alignment with brand messaging to build and sustain a loyal audience.
- Develop and implement thematic campaigns and promotional activities based on business objectives, collaborating with cross-functional teams to coordinate resources and execute initiatives effectively.
- Monitor and analyze key performance metrics such as content exposure, click-through rates, and user interaction data to refine strategies and improve campaign outcomes.
- Actively track social media trends and community sentiment, promptly addressing negative feedback, clarifying misinformation, and providing timely responses to maintain a positive brand image.
- Collaborate with marketing and customer service teams to ensure cohesive communication and resolve issues related to community engagement or public perception.
- Stay updated on platform algorithms and user behavior to continuously optimize content strategies and adapt to evolving digital landscapes.
- Prepare detailed reports on campaign performance, audience insights, and operational challenges to support data-driven decision-making.
- Contribute to the creation of localized content calendars, ensuring alignment with cultural holidays, events, and regional preferences to enhance relevance and engagement.
- Engage in A/B testing of promotional materials to identify the most effective content formats and messaging strategies for the Japanese audience.
- Work closely with legal and compliance teams to ensure all content adheres to local regulations and platform guidelines, minimizing risks of censorship or policy violations.
Job Requirements
- Proven experience in social media operations, preferably with a focus on Japanese markets or platforms like Twitter and Telegram, with a track record of increasing user engagement and community growth.
- Excellent command of the Japanese language, including reading, writing, and speaking proficiency, to ensure accurate communication and cultural relevance in content creation and audience interaction.
- Strong analytical skills to interpret data from social media analytics tools, identify trends, and translate insights into actionable strategies for content optimization.
- Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines while maintaining high-quality output across all platforms.
- Knowledge of digital marketing fundamentals, including SEO, SEM, and content marketing, to support comprehensive campaign planning and execution.
- Experience in crisis management for online communities, with a focus on mitigating reputational risks through proactive monitoring and swift, empathetic responses to negative feedback.
- Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and data visualization software to streamline workflows and present insights clearly.
- Excellent communication and interpersonal skills to collaborate with internal teams and external partners while maintaining a professional tone in all interactions.
- Ability to adapt content strategies to align with regional cultural norms and consumer preferences, ensuring authenticity and resonance with the target audience.
- Strong organizational skills to maintain detailed records of content performance, campaign timelines, and community feedback for future reference and improvement.
- Knowledge of community management best practices, including moderation techniques and user segmentation, to foster a positive and inclusive online environment.
- Experience in creating and managing content calendars, ensuring consistent posting schedules and alignment with brand messaging across platforms.
- Ability to conduct competitor analysis and benchmark performance metrics to identify opportunities for improvement and innovation in content strategies.
- Proficiency in translating business goals into measurable KPIs and tracking progress through regular performance reviews and adjustments.
- Excellent problem-solving skills to address challenges related to content performance, community engagement, or platform-specific issues in a timely manner.
- Knowledge of content monetization strategies, including affiliate marketing or sponsored content, to support revenue generation while maintaining brand integrity.
- Ability to work independently and take initiative in identifying and implementing improvements to content operations and community engagement tactics.
- Strong attention to detail to ensure accuracy in content creation, data analysis, and communication with stakeholders and team members.
- Experience in managing content budgets and allocating resources efficiently to maximize ROI on promotional campaigns and platform activities.
- Ability to stay updated on industry trends, emerging platforms, and cultural shifts to maintain a competitive edge in content strategy development.
