Operation Manager at Brinc

Job Description

Key Responsibilities

• Develop and execute social media and community engagement strategies that align with Brinc’s business goals and vision.
• Manage the social media content calendar for all platforms, including LinkedIn, Twitter, Facebook, Instagram, and emerging channels.
• Create original content such as social images, text posts, live status updates, and video material to support brand messaging.
• Design and launch social media campaigns to drive traffic, engagement, and growth for Brinc’s audience.
• Maintain brand consistency through cohesive tone, voice, and terminology across all platforms and content types.
• Monitor and analyze social media performance metrics, including traffic, engagement rates, and follower growth.
• Track industry trends and competitor activity to inform Brinc’s social media strategy and content direction.
• Build and nurture relationships with key influencers and organizations in target industry verticals (Blockchain, FoodTech, Healthcare, Climate Tech & Sustainability).
• Collaborate with cross-functional teams to ensure alignment of social media initiatives with overall marketing and business strategies.
• Stay updated on evolving social media platforms and trends to maintain Brinc’s competitive edge in digital engagement.

Job Requirements

• Proven experience in social media management and community engagement, preferably in a B2B or tech industry context.
• Excellent understanding of social media platforms, including their algorithms, best practices, and audience behaviors.
• Strong creative skills with the ability to produce visually appealing and engaging content for diverse platforms.
• Proficiency in content creation tools such as Canva, Adobe Creative Suite, or video editing software.
• Ability to analyze data and generate actionable insights to improve social media performance and ROI.
• Excellent communication skills, with a strong grasp of brand voice and tone for professional audiences.
• Knowledge of SEO and content optimization techniques to maximize reach and engagement.
• Experience in managing relationships with influencers and organizations across multiple industry sectors.
• Strong organizational skills to manage multiple campaigns, content calendars, and performance tracking simultaneously.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Excellent time management skills to meet deadlines and deliver content consistently.
• Knowledge of social media analytics tools such as Hootsuite, Sprout Social, or Google Analytics.
• Ability to adapt to changing trends and platform updates to maintain Brinc’s digital presence.
• Strong understanding of digital marketing principles and strategies to support Brinc’s growth objectives.
• Excellent problem-solving skills to address challenges in social media engagement and content performance.
• Ability to create and execute social media campaigns that align with Brinc’s brand identity and business goals.
• Strong analytical skills to monitor and report on social media metrics and performance trends.
• Excellent collaboration skills to work with cross-functional teams and external partners.
• Knowledge of content marketing strategies to support Brinc’s overall marketing initiatives.